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The Ethics of Understanding People with Thomas Kennon
Thomas Kennon is a professor at New York University, longtime strategist, and author with his latest book The Bigger Leap: An Ethics of NextCapitalism. He has spent decades studying audiences, strategy, and what makes people actually do what they do.
But the deeper his work went, the bigger the question became.
What if the problem in business isn’t that we lack insight, but that we keep using better insight to optimize for the same old outcomes?
In this conversation, Thom and Chris explore the ethics behind how businesses understand and influence people. They move through the difference…
The skinny
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