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98 - Standing Out In A Noisy, Competitive Market

Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ shares insights on preparing for the busy leasing season, emphasizing the importance of humanizing automation, differentiating your property, and leveraging local intelligence to stand out in a noisy, competitive market.

Chapters

00:00 Introduction and Overview of Busy Leasing Season

03:05 The Importance of Preparation and Company Culture

06:00 Navigating the Noise: Marketing in a Saturated Market

08:52 The Role of AI in Leasing: Opportunities and Pitfalls

11:56 Humanizing the Leasing Experience

14:52 Standing Out in a…

The skinny

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