Latest / Women Who Make It - A Females in Food Podcast with Angela Dodd
14. From Retro to Relevant– How Jennifer Jorgensen Rebuilt Back to Nature
Jennifer Jorgensen, CEO of Back to Nature Foods, shares how she went from leading billion-dollar brands at General Mills to becoming the sole employee tasked with turning around a legacy snack company.
In this episode, Jennifer breaks down what it really takes to rebuild a brand—from creating a high-performance culture and redefining strategy to taking bold creative risks that reignited growth. She also shares powerful insights on leadership, work-life boundaries, and why joy—not perfection—should be at the center of how we think about food.
If you’re navigating change, building a team, or…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.