The 9 Stages Your Clients Go Through Before Saying Yes

Founder Unfiltered - What Founders Think But Never Say · Dec 4, 2025 · 15m · transcript

Understanding how your ideal clients actually buy is the difference between hoping deals fall in your lap and building a predictable client acquisition system. Bradley Jacobs breaks down the complete B2B buyer journey—from the first random encounter where prospects barely notice you exist, through building familiarity and curiosity, to that critical trigger moment when pain becomes urgent enough to take action.

This framework reveals exactly what your buyers are thinking, feeling, and experiencing at each stage, then maps it directly to what you need to have in place on your side. You'll…