How do you raise your agency prices without loosing clients - Mads Singers
How to raise agency prices without losing clients. Mads Singers on value-based pricing, the 30% profit margin rule, and the exact sequence for increasing rates.
Most agencies set their prices in year one and never revisit them — then wonder why margins vanish as they add staff and management layers. In this episode of Agency Uncovered, Mads Singers lays out a practical pricing playbook: price on the value of the output, not the hours; understand that a one-thousand-a-month client usually costs the same to service as a five-thousand-a-month client; and track time per client so you can actually…
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