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Latest / The Buyer & Seller Podcast with Fexingo: Business Brokers, Exits, and Private Sales Explained

Why Sellers Accept a Lower Multiple for All-Cash Deals

Lucas and Luna explore the trade-off between valuation multiple and deal certainty in business sales. Using the example of a regional HVAC distributor that accepted 5.5x EBITDA instead of a higher earnout-heavy offer, they break down when all-cash bids make sense for sellers and how buyers can use cash as leverage. The episode covers the psychology of seller risk tolerance, the role of seller financing, and the concrete math behind the 'liquidity premium' in private transactions. This is a practical look at a decision every business owner faces: do you take the bird in the hand or…

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