Latest / On Deathcare / The Rest: AI in Aftercare, Association Mergers, and Industry Trends

Transcript

The Rest: AI in Aftercare, Association Mergers, and Industry Trends · On Deathcare

• 0:02
  SPEAKER_00: Hi, I am Tony Russo from On Deathcare,
• 0:07
  SPEAKER_00: and this is The Rest, your weekly rundown of news from around funeral service.
• 0:12
  SPEAKER_00: This week we've got a couple of cultural stories,
• 0:15
  SPEAKER_00: one-ish news story, and lots of commentary from me.
• 0:20
  SPEAKER_00: But before we get into it,
• 0:21
  SPEAKER_00: I want to take this moment as always to thank I'll see you next time.
• 0:42
  SPEAKER_00: You had better deliver.
• 0:43
  SPEAKER_00: And it really just kind of keeps me going.
• 0:45
  SPEAKER_00: So thank you for subscribing.
• 0:46
  SPEAKER_00: And for the paid subscribers,
• 0:48
  SPEAKER_00: thank you doubly for paying so that I can have these luxurious offices.
• 0:54
  SPEAKER_00: It's very, very, very important to me that you guys put your money behind me.
• 1:00
  SPEAKER_00: And it's just touching.
• 1:02
  SPEAKER_00: So thank you very much.
• 1:03
  SPEAKER_00: All right.
• 1:04
  SPEAKER_00: Enough of that.
• 1:05
  SPEAKER_00: Let's get into it.
• 1:07
  SPEAKER_00: In the next couple of weeks,
• 1:09
  SPEAKER_00: I'm going to have a story where I speak with Matt Van Dremelen
• 1:13
  SPEAKER_00: of Full Circle Aftercare about kind of the difference between AI and not AI in
• 1:20
  SPEAKER_00: the aftercare space.
• 1:23
  SPEAKER_00: And along those lines,
• 1:25
  SPEAKER_00: I spoke with a gentleman who runs one of these,
• 1:28
  SPEAKER_00: you know,
• 1:29
  SPEAKER_00: Every solution kind of,
• 1:32
  SPEAKER_00: not every solution, but multi-solution tool for funeral directors to use.
• 1:37
  SPEAKER_00: And I want to really just spend the whole fall taking this apart because there are
• 1:42
  SPEAKER_00: so many things going on here.
• 1:45
  SPEAKER_00: On one side,
• 1:46
  SPEAKER_00: there are people who are good at manipulating AI and making things using AI
• 1:52
  SPEAKER_00: and making AI better.
• 1:54
  SPEAKER_00: And they're like, oh, I made this cool thing.
• 1:57
  SPEAKER_00: I wonder if people can use it.
• 1:59
  SPEAKER_00: And then,
• 2:00
  SPEAKER_00: of course,
• 2:00
  SPEAKER_00: there are funeral directors who are just bombarded with all
• 2:04
  SPEAKER_00: of these AI-enabled solutions.
• 2:06
  SPEAKER_00: And a lot of the solutions aren't necessarily like hardcore AI,
• 2:09
  SPEAKER_00: but they are things that people wouldn't have really been able to make
• 2:13
  SPEAKER_00: without AI assistance.
• 2:15
  SPEAKER_00: Now, I've got to be very clear and very honest.
• 2:18
  SPEAKER_00: This is one of them.
• 2:19
  SPEAKER_00: I can only do this.
• 2:20
  SPEAKER_00: The only reason I was even able to go out on my own was because I was able
• 2:25
  SPEAKER_00: to start using AI as an editor and to use it to streamline a lot of the things
• 2:34
  SPEAKER_00: that many people would need a staff to do.
• 2:37
  SPEAKER_00: But it's still hard and it's still a lot of work and everything that I write is still mine.
• 2:42
  SPEAKER_00: So I want to be careful when I say that there are I don't want to paint AI as,
• 2:48
  SPEAKER_00: quote, the enemy, unquote.
• 2:51
  SPEAKER_00: However, I don't have a public-facing business.
• 2:54
  SPEAKER_00: I mean, I do, but not in the same way that funeral directors do.
• 2:59
  SPEAKER_00: And if you don't feel like you have been AI'd out in your personal life, right?
• 3:07
  SPEAKER_00: Or even in the business life.
• 3:09
  SPEAKER_00: You call the hospital, you're not talking to a person.
• 3:12
  SPEAKER_00: No matter where you call, people,
• 3:14
  SPEAKER_00: human beings answering the phone, unless you call me, they're pretty much on.
• 3:18
  SPEAKER_00: And actually,
• 3:20
  SPEAKER_00: I get so much spam calls,
• 3:22
  SPEAKER_00: so many spam calls,
• 3:23
  SPEAKER_00: rather, that my phone company actually just put a phone screener on.
• 3:28
  SPEAKER_00: I didn't ask.
• 3:29
  SPEAKER_00: They didn't even charge me.
• 3:30
  SPEAKER_00: Just all of a sudden, one day, somebody said, how come you screen your calls?
• 3:33
  SPEAKER_00: And I'm like, I know, but AT&T screens them for me.
• 3:36
  SPEAKER_00: I don't know.
• 3:38
  SPEAKER_00: I don't care.
• 3:39
  SPEAKER_00: The point is that if you want to make connections, you're going to have to make them yourself.
• 3:46
  SPEAKER_00: And I reported on this right after
• 3:48
  SPEAKER_00: the Service Corporation International earnings report a couple of weeks ago.
• 3:55
  SPEAKER_00: That SCI was using AI training to train their funeral directors
• 4:05
  SPEAKER_00: in the arrangement room.
• 4:07
  SPEAKER_00: And then there was another one released this week,
• 4:10
  SPEAKER_00: a company that trains your funeral directors in the arrangement room.
• 4:18
  SPEAKER_00: To say I'm ambivalent doesn't even get at it.
• 4:21
  SPEAKER_00: So I said I use AI constantly.
• 4:23
  SPEAKER_00: The worst thing about trying to work with AI is that it's not designed to help me.
• 4:31
  SPEAKER_00: It's designed to keep me on the computer.
• 4:33
  SPEAKER_00: It's designed to engage me.
• 4:36
  SPEAKER_00: It's designed to figure out what I really want so that it can give it to me so
• 4:41
  SPEAKER_00: that I keep coming back.
• 4:43
  SPEAKER_00: This is like an intellectual candy crush thing we have going on here.
• 4:48
  SPEAKER_00: And so I am skeptical that there is any useful way to train an interaction with
• 4:57
  SPEAKER_00: Where you're trying to sell something to AI, AI will buy it.
• 5:00
  SPEAKER_00: Whatever you're trying to sell, AI will.
• 5:02
  SPEAKER_00: You can sell AI 12 mahogany caskets to put one person in as long
• 5:06
  SPEAKER_00: as you're persistent because it wants to please you.
• 5:09
  SPEAKER_00: It isn't an agent, right?
• 5:12
  SPEAKER_00: It doesn't have agency.
• 5:13
  SPEAKER_00: It does what it's told.
• 5:16
  SPEAKER_00: And so that is part number one that is my concern about these AI trainers.
• 5:23
  SPEAKER_00: Part number two is And this is,
• 5:26
  SPEAKER_00: I've spoken about this before,
• 5:27
  SPEAKER_00: but in case you're new,
• 5:28
  SPEAKER_00: I think that the AI measure should always be,
• 5:31
  SPEAKER_00: is it doing your job or is it doing the dishes?
• 5:33
  SPEAKER_00: So for instance, for me, AI is doing the dishes.
• 5:36
  SPEAKER_00: It's taking another look at some of my stuff.
• 5:38
  SPEAKER_00: It's suggesting some of the metadata stuff, some of the marketing stuff that I'm not great at.
• 5:45
  SPEAKER_00: You heard my introduction.
• 5:48
  SPEAKER_00: Marketing is not my thing.
• 5:49
  SPEAKER_00: So AI can make things sound more salesy than I ever could.
• 5:54
  SPEAKER_00: Because it kills me to even try.
• 5:57
  SPEAKER_00: But the idea behind having someone train people to work with human beings in
• 6:05
  SPEAKER_00: the arrangement room and not role-playing,
• 6:09
  SPEAKER_00: that seems like it's not doing the dishes.
• 6:11
  SPEAKER_00: Why would you not want to personally train the human beings that are working for you?
• 6:17
  SPEAKER_00: I don't get it, and I never will.
• 6:20
  SPEAKER_00: You know,
• 6:21
  SPEAKER_00: AI for me and for most of us should just be like a really advanced search engine
• 6:26
  SPEAKER_00: that can finally answer the question that you asked.
• 6:30
  SPEAKER_00: So I would be very wary of these things.
• 6:32
  SPEAKER_00: Definitely check them out.
• 6:34
  SPEAKER_00: But remember,
• 6:34
  SPEAKER_00: like if I spent all week telling me that I was a great salesperson and I get put
• 6:39
  SPEAKER_00: in front of a person who doesn't think I'm a great salesperson
• 6:43
  SPEAKER_00: because they're not AI and they're not programmed to think I'm a great salesperson.
• 6:48
  SPEAKER_00: I might learn the hard way in a way that no one expects.
• 6:52
  SPEAKER_00: So keep your eyes on these things.
• 6:54
  SPEAKER_00: I mean, you guys are all—you're all more professional than I am, that's for sure.
• 7:00
  SPEAKER_00: So let's just be careful of these things and make sure we're trying them out.
• 7:06
  SPEAKER_00: I don't know if you're familiar with the Luddites.
• 7:09
  SPEAKER_00: I know it's a popular— You know, way to say, oh, I don't use email.
• 7:14
  SPEAKER_00: I'm a real Luddite.
• 7:15
  SPEAKER_00: The Luddites broke things like they had violent,
• 7:19
  SPEAKER_00: violent uprisings because not only because machines were taking their job,
• 7:24
  SPEAKER_00: but because the machines were taking their jobs and not doing a better job at it.
• 7:29
  SPEAKER_00: And the people who were making the money from giving
• 7:32
  SPEAKER_00: the machines other people's jobs did not care.
• 7:35
  SPEAKER_00: They were happy to force garbage down everyone's throat until we got used to it.
• 7:40
  SPEAKER_00: And that is what's going on, I believe, with AI.
• 7:44
  SPEAKER_00: So anyway, I put a link to the AI-assisted training thing that was released publicly.
• 7:53
  SPEAKER_00: I don't have access to SCIs.
• 7:55
  SPEAKER_00: And take a look at it, and I would try it out.
• 7:58
  SPEAKER_00: And again, I would have your teenager try it out.
• 8:02
  SPEAKER_00: That's what I would do.
• 8:04
  SPEAKER_00: I would have someone go in cold and see if it makes them more confident or
• 8:12
  SPEAKER_00: if it makes them overconfident.
• 8:14
  SPEAKER_00: But if you don't have the time and there's only one takeaway, it's this.
• 8:18
  SPEAKER_00: Is it doing the dishes?
• 8:19
  SPEAKER_00: If someone tries to get you to use an AI that is not doing your dishes for you,
• 8:24
  SPEAKER_00: you don't need it.
• 8:26
  SPEAKER_00: Anyway, link to the AI test guy in the show notes.
• 8:31
  SPEAKER_00: I covered this story in my Sunday column,
• 8:33
  SPEAKER_00: but this is regular news that I want to share here as well.
• 8:39
  SPEAKER_00: Connectingdirectors.com this week put out two different stories,
• 8:42
  SPEAKER_00: one that was a pro story and one that was a con story involving the combination
• 8:50
  SPEAKER_00: of selected independent funeral directors and
• 8:54
  SPEAKER_00: the National Funeral Director Association.
• 8:57
  SPEAKER_00: I've already kind of weighed in for what it's worth.
• 9:01
  SPEAKER_00: I think it's a bad idea for lots of reasons.
• 9:05
  SPEAKER_00: But two members of the selected independent thought it was a bad idea for lots more reasons.
• 9:14
  SPEAKER_00: So I want to share theirs with you.
• 9:16
  SPEAKER_00: One was Nathaniel M.
• 9:19
  SPEAKER_00: And the other one was Paul C. St. Pierre.
• 9:23
  SPEAKER_00: And they are old, old, old school family funeral homes.
• 9:30
  SPEAKER_00: Both of them were invited to found
• 9:36
  SPEAKER_00: Selected back in like 1916.
• 9:39
  SPEAKER_00: Only one of them did the Paul St. Pierre's funeral home.
• 9:44
  SPEAKER_00: So these are people that have been involved for a very long time.
• 9:47
  SPEAKER_00: And
• 9:59
  SPEAKER_00: Their point was that it was made for a specific reason and with a specific goal.
• 10:05
  SPEAKER_00: And part of it is, I mean, independent is in the name.
• 10:09
  SPEAKER_00: So that wasn't their argument.
• 10:11
  SPEAKER_00: It's just obvious to me it's weird to say out loud that they want
• 10:15
  SPEAKER_00: to allow themselves to be purchased.
• 10:17
  SPEAKER_00: And that was the other point.
• 10:19
  SPEAKER_00: Sticking point was that this would be on paper a purchase
• 10:24
  SPEAKER_00: of selected independent funeral homes by the NFDA,
• 10:30
  SPEAKER_00: which doesn't sit right with them,
• 10:31
  SPEAKER_00: you know, as people who have devoted like generations to the continuance of this.
• 10:38
  SPEAKER_00: Their solution, which seems to make perfect sense to me, is to just hire new management.
• 10:45
  SPEAKER_00: They claim that administration takes up about $2 million, which is about 80% of the budget.
• 10:51
  SPEAKER_00: And that includes personnel, office space, and outside consulting.
• 10:56
  SPEAKER_00: What's really interesting is that the current—and I'm going to say his name wrong,
• 11:00
  SPEAKER_00: and I apologize for not having a chance to practice it in advance—
• 11:06
  SPEAKER_00: Peterkiewicz,
• 11:08
  SPEAKER_00: who is the current executive director,
• 11:10
  SPEAKER_00: actually cut his teeth for working for one of these companies
• 11:15
  SPEAKER_00: that runs different organizations.
• 11:18
  SPEAKER_00: A lot of state organizations are run by that.
• 11:20
  SPEAKER_00: And it's not an awful idea.
• 11:24
  SPEAKER_00: I have heard worse ideas.
• 11:26
  SPEAKER_00: One of the worst ideas I've heard is...
• 11:29
  SPEAKER_00: Is to allow the selected independent funeral homes to be bought by the NFDA.
• 11:34
  SPEAKER_00: And I got my argument from their program.
• 11:43
  SPEAKER_00: I guess is what you would call it.
• 11:44
  SPEAKER_00: It was written by Barbara Wisher, Barbara Risher Welsh, who is the current selected president.
• 11:53
  SPEAKER_00: She's a second generation funeral home owner.
• 11:56
  SPEAKER_00: But I feel like that she is writing for the group, the editorial we have.
• 12:03
  SPEAKER_00: As the Big Lebowski like to say, right?
• 12:06
  SPEAKER_00: This is the considered opinion of selected independent
• 12:13
  SPEAKER_00: funeral homes.
• 12:14
  SPEAKER_00: And the thing that stuck out to me was that they said that 30%
• 12:20
  SPEAKER_00: of their attrition comes from people buying out funeral homes from them.
• 12:25
  SPEAKER_00: And I think that that is such a bad faith argument that I have to point it out.
• 12:30
  SPEAKER_00: Um, because that means 70% of the people
• 12:33
  SPEAKER_00: who leave just don't like what Selected Independent has to offer.
• 12:39
  SPEAKER_00: And that is probably where Selected needs to start if they're worried
• 12:44
  SPEAKER_00: about not having enough members.
• 12:46
  SPEAKER_00: So if someone invites me to a club and I get to the club and I'm like,
• 12:51
  SPEAKER_00: ah, Besides taking my money, what do you do?
• 12:53
  SPEAKER_00: And they're like, well, then yeah, then maybe I don't sign up.
• 12:57
  SPEAKER_00: I'm not saying that Selected doesn't do anything.
• 13:00
  SPEAKER_00: What I am saying is clearly Selected It doesn't do what its new members expect it
• 13:08
  SPEAKER_00: to,
• 13:09
  SPEAKER_00: which could account for the 70% of people falling off just saying
• 13:13
  SPEAKER_00: that it wasn't worth the price of admission.
• 13:18
  SPEAKER_00: Both stories are linked in the show notes.
• 13:20
  SPEAKER_00: Both do a better job at defending their various points than I did at just saying what they were.
• 13:26
  SPEAKER_00: So I encourage you to look at it.
• 13:28
  SPEAKER_00: If you're an NFDA member, I don't see how this does you any good at all.
• 13:33
  SPEAKER_00: And if you're a selected independent member, I think this just hurts you.
• 13:38
  SPEAKER_00: There is, you know, the notion that sometimes I...
• 13:43
  SPEAKER_00: I'm going to jump right into the next story.
• 13:46
  SPEAKER_00: I have nothing more to say about that.
• 13:48
  SPEAKER_00: Everything else is in the show notes.
• 13:50
  SPEAKER_00: But I just spoke with a...
• 13:55
  SPEAKER_00: Another executive director, and her name is Mickey Tufto.
• 14:00
  SPEAKER_00: She's the executive director of the Minnesota Funeral Directors Association.
• 14:06
  SPEAKER_00: And they have a leadership academy that's coming up.
• 14:10
  SPEAKER_00: And I did a little story on it.
• 14:11
  SPEAKER_00: It'll probably be on in another week or so.
• 14:14
  SPEAKER_00: But we had a really nice conversation about the leadership academy.
• 14:17
  SPEAKER_00: So their leadership academy accounts for most of their...
• 14:24
  SPEAKER_00: Board membership,
• 14:25
  SPEAKER_00: not most of their board membership,
• 14:26
  SPEAKER_00: but people who go through this leadership academy tend to become more involved
• 14:31
  SPEAKER_00: with their boards.
• 14:33
  SPEAKER_00: So they have this every other year.
• 14:36
  SPEAKER_00: And if you're not in Minnesota, I'm sure many, if not most states have this kind of thing.
• 14:42
  SPEAKER_00: This is just the story I'm telling now.
• 14:44
  SPEAKER_00: They meet every other year and it's a way to build community.
• 14:48
  SPEAKER_00: Yes, it is.
• 14:49
  SPEAKER_00: You know, there's additional learning opportunities.
• 14:52
  SPEAKER_00: Yes, there's networking opportunities.
• 14:54
  SPEAKER_00: But most important, it's we are part of this group and it's helping people to feel like.
• 15:01
  SPEAKER_00: They have some ownership in it.
• 15:05
  SPEAKER_00: And one wonders whether that isn't the best way.
• 15:09
  SPEAKER_00: Rather than trying to find out how you can do more with fewer people or
• 15:16
  SPEAKER_00: whether you can even stay open because you have too few people,
• 15:19
  SPEAKER_00: finding a way to dig in and to make people feel welcome and wanted,
• 15:25
  SPEAKER_00: that's another way to keep a group going as far as I know.
• 15:29
  SPEAKER_00: There's no link to this story in the show notes,
• 15:31
  SPEAKER_00: but I will link you to their Leadership Academy because if you're from Minnesota
• 15:36
  SPEAKER_00: and are just hearing it from me, you probably want to check it out.
• 15:38
  SPEAKER_00: So there's a link to that in the show notes.
• 15:41
  SPEAKER_00: So there is a podcast called Grounded in Maine that is kind of a local podcast.
• 15:49
  SPEAKER_00: I assure you,
• 15:50
  SPEAKER_00: if you live in a town and if that town is in America or in Canada,
• 15:55
  SPEAKER_00: There's someone there who's doing a podcast.
• 15:58
  SPEAKER_00: It's the law.
• 15:59
  SPEAKER_00: You can find a guy that looks like me.
• 16:00
  SPEAKER_00: If you see kind of like a chubby white guy walking around, grab him.
• 16:04
  SPEAKER_00: Say, hey, can I be on your podcast?
• 16:07
  SPEAKER_00: I'm sure he'd be happy to let you.
• 16:09
  SPEAKER_00: But Grounded in Maine is actually a young woman hosts this.
• 16:13
  SPEAKER_00: But Timothy Schramm was the guest this week,
• 16:18
  SPEAKER_00: and he is a spokesperson for the National Funerals Director and has been
• 16:23
  SPEAKER_00: a longtime member of the Green Burial Council.
• 16:28
  SPEAKER_00: And they just talked Green Burial and Other funeral-related things.
• 16:34
  SPEAKER_00: And it occurred to me that I can't remember the last time I reminded you guys that
• 16:39
  SPEAKER_00: if you can get on a local podcast, that is an excellent thing to do.
• 16:42
  SPEAKER_00: They're always looking for guests, I assure you.
• 16:46
  SPEAKER_00: And everyone is interested in talking to you about your job.
• 16:50
  SPEAKER_00: I don't have to tell you that.
• 16:52
  SPEAKER_00: You know that for sure.
• 16:53
  SPEAKER_00: So this is another good opportunity to kind of focus in on your community
• 17:01
  SPEAKER_00: and Show what kind of person you are and get the word out and be the face
• 17:06
  SPEAKER_00: of your company as well as of the industry.
• 17:11
  SPEAKER_00: It's important for every bad actor.
• 17:13
  SPEAKER_00: We need 10 good funeral directors out there showing what these decent people who are
• 17:20
  SPEAKER_00: in this industry look like.
• 17:21
  SPEAKER_00: So there's a link to the show in the show notes.
• 17:26
  SPEAKER_00: In my Google Alerts this week,
• 17:28
  SPEAKER_00: there was a heading that said behind the scenes in the mortuary business.
• 17:35
  SPEAKER_00: So I clicked on it because that's what I do.
• 17:40
  SPEAKER_00: And I was taking to instead of a Facebook page per se,
• 17:43
  SPEAKER_00: I thought it was going to be someone's Facebook page,
• 17:46
  SPEAKER_00: but it was an AI generated answer page.
• 17:51
  SPEAKER_00: And all of the answers were made up out of videos and stand-ups and things done
• 17:58
  SPEAKER_00: by funeral directors.
• 17:59
  SPEAKER_00: It was just randomly collected by Facebook.
• 18:03
  SPEAKER_00: I don't know if this is a good idea or a bad idea.
• 18:06
  SPEAKER_00: I would like you to tell me what you think.
• 18:07
  SPEAKER_00: And there's a link in the show notes if you want to check it out.
• 18:10
  SPEAKER_00: But there were funeral directors that I knew there.
• 18:12
  SPEAKER_00: There were funeral directors that I hadn't seen.
• 18:15
  SPEAKER_00: But seeing yet,
• 18:16
  SPEAKER_00: it seems to take, you know, there are some with like tens of thousands of likes.
• 18:21
  SPEAKER_00: There are some with 60 likes.
• 18:23
  SPEAKER_00: So I don't know how they're doing the selecting.
• 18:26
  SPEAKER_00: I don't know if it's interest.
• 18:28
  SPEAKER_00: I don't know if it's time walk.
• 18:29
  SPEAKER_00: I don't know if it's just keyword based.
• 18:32
  SPEAKER_00: But two things.
• 18:33
  SPEAKER_00: A, this is a way to reach everybody instead of just a couple people you need to reach.
• 18:38
  SPEAKER_00: But B, it's probably worth looking at just to see what kind of things are going
• 18:44
  SPEAKER_00: to come trending on this because...
• 18:47
  SPEAKER_00: Old people use Facebook and, you know, there's no there's no harm.
• 18:52
  SPEAKER_00: And all my videos are on Facebook.
• 18:54
  SPEAKER_00: I don't actually use Facebook myself, but I,
• 18:57
  SPEAKER_00: you know, I put my videos up there because people on Facebook like to see videos.
• 19:01
  SPEAKER_00: So check it out in the show notes.
• 19:03
  SPEAKER_00: I'm going to I've turned this around in my head for another week.
• 19:07
  SPEAKER_00: I genuinely just found it before I started recording.
• 19:10
  SPEAKER_00: I posted it on LinkedIn.
• 19:12
  SPEAKER_00: If you're not following me on LinkedIn, that would be cool.
• 19:13
  SPEAKER_00: If you did, you're welcome to.
• 19:15
  SPEAKER_00: I'm easy to find.
• 19:16
  SPEAKER_00: I'm Tony Russo.
• 19:18
  SPEAKER_00: My email is bytonyrusso at gmail.com.
• 19:21
  SPEAKER_00: So you can find me that way.
• 19:23
  SPEAKER_00: I'm easy to find.
• 19:24
  SPEAKER_00: I look like this.
• 19:25
  SPEAKER_00: My picture looks like me.
• 19:26
  SPEAKER_00: It doesn't look like me 30 years ago.
• 19:29
  SPEAKER_00: So I'm easy enough to find if that's something you're interested in.
• 19:33
  SPEAKER_00: But I would love to have some feedback on this.
• 19:35
  SPEAKER_00: Take a look at the Facebook behind-the-scenes Adam Mortuary page
• 19:42
  SPEAKER_00: and tell me what you think, whether you feel like it's...
• 19:47
  SPEAKER_00: To haphazard,
• 19:48
  SPEAKER_00: look at it the way you would like one of your families to look at it and then look
• 19:52
  SPEAKER_00: at it like yourself and then see, you know, see what you think about it.
• 19:56
  SPEAKER_00: Because if you're already doing standup videos,
• 19:58
  SPEAKER_00: it's likely that you could end up on this page,
• 20:01
  SPEAKER_00: which is probably not a bad thing, but there's no curation.
• 20:05
  SPEAKER_00: This is just AI generated.
• 20:07
  SPEAKER_00: So this is AI grabbing up a bunch of things that it thinks are pretty much
• 20:11
  SPEAKER_00: about kind of the same topic.
• 20:13
  SPEAKER_00: And making a Facebook page out of them.
• 20:17
  SPEAKER_00: It's creepy for all the reasons that me as someone who actually makes stuff is going
• 20:23
  SPEAKER_00: to always kind of rail against.
• 20:26
  SPEAKER_00: But I want to give it its own fair shake and I can't do that
• 20:29
  SPEAKER_00: until I've had it cooking in my brain for a couple days.
• 20:32
  SPEAKER_00: So...
• 20:33
  SPEAKER_00: We'll talk about this next week if there's really anything to talk about.
• 20:35
  SPEAKER_00: And in the meanwhile,
• 20:37
  SPEAKER_00: if you have any opinions about this,
• 20:38
  SPEAKER_00: if you take a look at it or if there's anything that you want to say about the show,
• 20:43
  SPEAKER_00: about me,
• 20:44
  SPEAKER_00: about the things I'm covering,
• 20:46
  SPEAKER_00: about the things I'm not covering,
• 20:47
  SPEAKER_00: you can do that by emailing me By Tony Russo at gmail.com.
• 20:53
  SPEAKER_00: That is B-Y-T-O-N-Y-R-U-S-S-O at gmail.com.
• 20:58
  SPEAKER_00: And that will do it for this week.
• 21:02
  SPEAKER_00: The rest has been an On Deathcare production.
• 21:05
  SPEAKER_00: It was written, edited, transmogrified, videoed, all the things by me.
• 21:09
  SPEAKER_00: Tony Russo, having a blast doing it.
• 21:12
  SPEAKER_00: As always, thank you for your attention.
• 21:14
  SPEAKER_00: If you made it this far, then you've paid a lot of attention to me instead of something else.
• 21:20
  SPEAKER_00: And that is really important to me that you took the time.
• 21:25
  SPEAKER_00: I hope I didn't waste it.
• 21:26
  SPEAKER_00: I try hard not to waste it.
• 21:27
  SPEAKER_00: I try to make it a little less painful than it has to be.
• 21:31
  SPEAKER_00: A little more informative than you may find other places.
• 21:35
  SPEAKER_00: So keep me on the right track.
• 21:36
  SPEAKER_00: If I'm doing something that you don't like or doing something that you do like,
• 21:39
  SPEAKER_00: again, just let me know.
• 21:42
  SPEAKER_00: And I will check in with you next time.