Building Demand Momentum Through Strategic Timing | Rima Mattok | Taboola | Bonus Episode
Rima Mattok is the Director of Demand Generation at Taboola, where she leads the global acquisition and engagement strategy of Realize, a performance advertising platform focused on driving measurable results for brands.
With a background in user engagement, Rima brings a deep understanding of audience behavior and conversion optimization—experience that shapes her approach to helping marketers scale efficiently across channels.
In This Conversation We Discuss:
[00:00] Intro
[01:09] Getting to know the new product, Realize
[02:33] Facing rising ad costs across platforms
[04:22] Launching…
The skinny
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