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653. 3 Things Marketers Have to Understand if They Want to Support Sales

Trying to support sales as a marketer can be painful.

Everything is always last minute. They don't know where things are. That’s the perception. Unfortunately it's also the reality. People left supporting are left needing all kinds of therapy: aromatherapy, massage therapy, drinking therapy... whatever it takes.

Don’t worry: Pam Didner is here to help.

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The skinny

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