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Latest / Founder Unfiltered - What Founders Think But Never Say

The Lie We Tell Ourselves About Business Goals and Happiness

I'm marking the 100th episode by sharing a candid reflection on the emotional ups and downs of building Mylance over six years. I recently told my business coach something surprising: I wasn't feeling motivated to work on the business. Not burned out, just disconnected from the daily work. The breakthrough came from a simple question he asked: what business activities do you actually love?

The answer revealed I genuinely enjoy talking to customers, building software, writing content, analyzing metrics, and designing products. The problem wasn't the work itself—it was my fixation on outcomes…

The skinny

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