Latest / The Duct Tape Marketing Podcast
Why AI Is Reshaping Every Stage of the Buyer's Journey
With over two decades of experience helping small businesses thrive, John dives solo into this episode to explore how AI is revolutionizing the buyer's journey. He breaks down the stages of his signature "Marketing Hourglass" framework and shares how businesses must adapt their strategies in an AI-driven world. Tune in to learn how to future-proof your marketing by aligning with evolving customer behavior, embracing self-service tools, and doubling down on authenticity and trust. Today we discussed:
00:00 Introducing Christine Perkett
00:09 The evolved buyer journey
02:29 Reintroducing the…
The skinny
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