Latest / Gym Business Coach Podcast
Data Drives Hard Decisions
Faced with a tough choice in your business? Data could be the key to making the right call.
A few years back, the gym here was deeply attached to the large group training model. It was a fun and exciting place with lots of enthusiastic people. But there was a problem. Even though people liked the gym, many didn't stay for long, and the gym's income wasn't steady.
An analysis of client retention data was the only way to figure out a solution.
What he found was eye-opening. Higher-paying, semi-private clients were staying three times longer than group training clients. With the data providing…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.