E162 Will Foulkes: Retail Is Sitting On Untouched Billions
What if the fastest way to fund nature isn’t through donations… but through the global payments system?
Will Foulkes left elite structured finance at a Magic Circle law firm to build something radical: a “green margin” embedded into everyday transactions that automatically funds nature restoration.
From adding 1p to supermarket products, to integrating directly into Europe’s largest payment processor, this conversation goes far beyond sustainability theory. It’s about rewiring capitalism itself.
Rich and Will explore why philanthropy won’t scale, why pension funds demand standardisation and…
The skinny
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