027 - It’s All About The Reviews | Rooms with Ronald
The FTC is changing the rules on reviews. Are you prepared to build trust in a transparent way?
In this episode of Rooms with Ronald, Ronald Harrington welcomes Carla Alicea, Director of Research and Performance at SatisFacts & Apartment Ratings, to discuss the new FTC guidelines surrounding reviews and testimonials.
With the FTC now enforcing stricter rules on review authenticity, multifamily marketing teams need to adapt to keep their reputation practices compliant and trustworthy.
Carla explains how these changes impact leasing teams, the importance of honest resident feedback, and what it…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.