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Go-to-Market Plays #13: How to Multiply Your Best Customers
It’s time to talk about customer and market segmentation - no math needed. For now, at least.
What exactly is the MAP framework? Tamara breaks it down. It stands for measure volume, analyze performance, and prioritize potential, so you can determine who your highest-potential customers are. It helps you focus your marketing tactics and shape your roadmaps.
But what does measuring volume even mean? Daniel reveals that a lot of Marketers have an idea of what their ideal customer is, but the customers who are sharing the best signals may be completely different.
Plus, Tamara gives a real-life…
The skinny
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