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Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

Stop Calling Strangers Without Doing Your Homework First

In this podcast episode, Tavershima Ayede breaks down how to master the "dreaded" cold call. By critiquing a real-life (and failed) sales pitch, Tavershima reveals why most outreach falls flat and how you can actually get people to stay on the line.

Why Most Cold Calls Fail

The host points out two major "deal-breakers" that kill a conversation before it starts:

Zero Research: Calling someone without knowing who they are or what they need.

No Exit Strategy: Dragging the call on without a clear goal or a way to wrap it up professionally.

The "Must-Haves" of a Pitch

To keep a prospect from…

The skinny

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