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How Workweek Is Fixing Newsletter Attribution with Adam Ryan, CEO of Workweek | Ep. 421
For years, Marketers have known newsletter advertising works…but proving it has been nearly impossible.
Daniel sits down with Adam Ryan, CEO of Workweek to discuss Workweek's new Partner Platform and why it could change how B2B marketers measure newsletter performance forever.
They break down why traditional metrics like opens and clicks are often misleading, how bot traffic has distorted reporting, and why many Marketers have been under-crediting newsletters for years. Adam explains how Workweek is connecting newsletter engagement directly to CRM systems, helping marketers finally see the…
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