Stop Using Generic AI In Your Ecommerce Business
ChatGPT once invented a 20% advertising budget for a founder who hadn't made a single sale yet. Marissa Rodriguez explains why that happens, and what she does differently.
Marissa Rodriguez has spent twenty years building and scaling direct-to-consumer brands, first as a fractional CMO and COO, now as the founder of Through Experience, a mentorship platform for ecommerce founders. She talks to Matt Edmundson about the risk of handing serious decisions to generic, industry-agnostic AI tools, and why she thinks the real opportunity lies in training AI on the judgement of people who have…
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