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Fubo: Building Brand Love by Rewarding Consumers and Investors

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Originally established in 2015 to provide soccer fans with a way to stream matches, today, Fubo is a direct-to-consumer live TV streaming service enjoyed by 1.48M paid subscribers in North America. Growing through strategic acquisitions, the service has expanded its scope of programming to encompass additional sports, news, and entertainment content, operating in the U.S., Canada, and Spain, as well as in France as Molotov. While the company still sees itself as a sports-first service, a wide portfolio of content has been designed to keep consumers engaged.

Fubo completed its…

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