Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Good Business or Bad? The Nigerian Lie We Must Stop Believing

Transcript

Good Business or Bad? The Nigerian Lie We Must Stop Believing · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Today on the podcast, we're going to be looking at a few
• 0:04
  ideas around marketing. And the reason why is because I
• 0:08
  received a text message while I was on the radio show.
• 0:13
  I think that was about two weeks ago, where someone wanted to
• 0:16
  know how you can easily market a fish farm.
• 0:20
  And the person wanted to know my opinions about that kind of
• 0:24
  business. So again, the fellow sent me a
• 0:27
  message while I was on the air. How do you easily market a fish
• 0:31
  farm? And then the second question,
• 0:33
  what do you think about this kind of business?
• 0:35
  So I already tackled that question over the air, but I
• 0:39
  figured that there's some important issues that have been
• 0:43
  thrown up by these, by the question.
• 0:45
  So I'm coming over here on the podcast so we can look at some
• 0:48
  of those today. Now, if this is the first time
• 0:51
  of listening to the podcast and you love these sorts of issues,
• 0:55
  you know, sales, marketing, looking for clients, you know,
• 0:59
  all those sorts of things, then subscribe to the podcast because
• 1:02
  this is what we do almost every single day over here on the
• 1:06
  podcast. So subscribe on Spotify, on
• 1:08
  iTunes, on YouTube or whatever player that you're currently
• 1:14
  listening to right now, any player that you like, subscribe
• 1:18
  so that you don't lose out on all the goodness that we talk
• 1:21
  about over here on the podcast every single day.
• 1:24
  Then my name is Tavishima Ayede. I'm the host of the podcast.
• 1:28
  And if you would love to connect with me by calling, sending a
• 1:32
  text message or a WhatsApp message, you can do so on
• 1:35
  08064662140. And don't worry, that's my
• 1:43
  personal number. It's not the number of the radio
• 1:46
  show. So you send a message there,
• 1:47
  you're going to get directly through to me.
• 1:51
  Now, Speaking of people who have try to get through to me and who
• 1:55
  have been sending me messages, there are a couple of people
• 1:58
  that I want to call out. And this is not an exhaustive
• 2:02
  list. Sorry, I didn't say call out.
• 2:03
  I didn't mean call out, I meant shout out.
• 2:06
  So I'd like to shout them out. And this is not an exhaustive
• 2:09
  list. So there are some people who
• 2:11
  have reached out to me in the last couple of days because at
• 2:15
  the time of this recording, this is currently the 4th of December
• 2:19
  2025. And as is usual, Spotify likes
• 2:24
  to send people stats on their podcast listening history.
• 2:30
  So Spotify has been letting people know that OK, these are
• 2:33
  the number of podcasts that you listen to.
• 2:35
  This is the top one, this is the top three, this is the top five.
• 2:38
  You know, those sorts of things and those of you who listen to
• 2:42
  the podcast and who get value from the podcast have been very,
• 2:45
  very gracious and have been reaching out to me to let me
• 2:48
  know that, oh, end of year Spotify wrapped, my stats are
• 2:52
  in. I'm a top 1% listener of your
• 2:54
  podcast. I'm a top 2%.
• 2:56
  I'm a top 5% listener. You know, your podcast is in the
• 2:59
  top five, in the top three, in the top ten of podcast that I
• 3:02
  listen to. And I have been very, very,
• 3:05
  very, very grateful. And a little bit kind of
• 3:09
  overwhelmed is not the right word.
• 3:10
  But Shah, I'm very, very grateful.
• 3:13
  I won't lie, very, very grateful.
• 3:15
  So for those of you who have been taking screenshots, you
• 3:17
  know, even though my podcast is #3 I'm grateful and I'm very
• 3:21
  honored that you have a list of 10 podcasts that you listen to
• 3:24
  regularly. And my own is number #3 I'm very
• 3:27
  grateful for those of you who sent me the screenshots.
• 3:30
  And you know, you listen to five, you listen to 10 podcasts.
• 3:34
  My own podcast is number one. I'm very, very grateful for
• 3:38
  those of you who sent the screenshots.
• 3:39
  You listen to 10 podcasts. My own is number 5.
• 3:41
  I'm very, very grateful whether my podcast is #1 on your list #2
• 3:46
  #3 #5 #10 I'm very grateful. And I'm honored that in 2025
• 3:55
  that there are some of you who have decided that I'm going to
• 3:58
  accompany you on your business growth journey and on your
• 4:02
  personal development journey. And you have been listening to
• 4:04
  the podcast steady, if not every day, you know, every week
• 4:09
  listening. Thank you very much.
• 4:12
  The growth of the podcast is down to people like you who
• 4:15
  listen, who talk about it, who teach about it, who share it in
• 4:18
  your groups or things like that. So thank you very much for
• 4:21
  growing the show. So with that, I would like to
• 4:25
  give a shout out to Omar, Omar Bolahan.
• 4:28
  Omar Bolahan Yusuf. Sorry, I still can't pronounce
• 4:32
  this your name because you know, back when I was in in school, we
• 4:36
  had Bolahan, but I didn't know that the full name is Omar
• 4:39
  Bolahan. So Omar Bolahan Yusuf, shout out
• 4:43
  to you. Shout out to Fevor Afuyeh.
• 4:46
  Shout out to Chime, Chi, Boise, Fevor.
• 4:50
  Also shout out to Benga or Laurel Fermi.
• 4:54
  Also shout out to vibe King David.
• 4:57
  He's a crypto and Web 3 enthusiast.
• 5:00
  I was very, very happy to see that I'm still on your list
• 5:04
  because I know that I take shots at you guys a lot.
• 5:07
  You know, you web 3 crypto people.
• 5:09
  I take shots at you guys a lot. You know, it's not because I'm,
• 5:12
  I believe you will have 419 or anything, you know, just
• 5:14
  brotherly love. You know, I want you guys to
• 5:17
  improve and also because, you know, for nascent technologies
• 5:22
  like this in Niger, it'll take a while before it catches on.
• 5:27
  And I think, you know, those of you who are players in this
• 5:29
  space, you ought to carry yourselves better and do a
• 5:33
  better job of evangelizing these new technologies because these
• 5:36
  technologies are the wave of the future.
• 5:38
  So that's one of the reasons why when I see any of you crypto
• 5:41
  people, web three people, you know, people are not doing
• 5:44
  things right or you know, you do something and it's likely to
• 5:47
  cause confusion or misconceptions.
• 5:49
  That's the reason why I call you guys out.
• 5:51
  So vibe King David, thank you very much for still keeping me
• 5:54
  on your list. And then also shout out to
• 5:56
  Emmanuel or Jeb Muller. So there are other people.
• 6:02
  And if I didn't call your name here, no Vex because to be
• 6:07
  honest, when you guys started sending in the message, the
• 6:09
  first thing that caught my mind was I was just tripped and
• 6:13
  overwhelmed. So it was a joy as I was
• 6:15
  responding to all of you. You didn't click now.
• 6:18
  Oh, you know what, I should be writing down their names so that
• 6:21
  at the next podcast episode, I will also give you guys a shout
• 6:23
  out as well. So, so far I've responded to
• 6:27
  everybody, but I love you guys and you girls.
• 6:29
  Thank you very much for supporting the podcast.
• 6:32
  Now let's get straight back to how to easily market a fish farm
• 6:37
  and what I think about this kind of business.
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  So now usually when people ask me this kind of question, one of
• 6:43
  the thing that is at the back of their mind, because sometimes
• 6:48
  there's a difference between the question that somebody is asking
• 6:51
  and then the thing that is actually choking them.
• 6:54
  The thing that actually want to know.
• 6:56
  When people want to know, what do you think about this kind of
• 6:59
  business stylishly? The question that they ask him
• 7:01
  is, is this a good business or is this a bad business?
• 7:04
  This is a question that I get a lot.
• 7:07
  Is this business good? Is this business bad crypto?
• 7:10
  Is this good or bad? Fish farming Is this good or bad
• 7:15
  Charcoal export is this thing good or bad?
• 7:18
  Mining for gold is this thing good or bad?
• 7:21
  These are concrete questions that I've been I have people
• 7:24
  have asked me podcasting is this thing good or bad?
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  I would beg you people listening to the podcast to stop thinking
• 7:34
  in such binary terms. Good or bad business.
• 7:37
  Now, there's a sense in which some businesses are bad because
• 7:39
  they are unethical. So human trafficking, definitely
• 7:44
  bad business. Hard drugs, narcotics,
• 7:47
  definitely bad business. Except for those of you who are
• 7:51
  in the USA, where is on places, IBO, marijuana, Mary J, you
• 7:57
  know, all those things, they've legalized it now.
• 7:59
  So if you're in those places, you know, enjoy, you know,
• 8:03
  spliff up, light up, you know, is now legal.
• 8:06
  Boy, in Niger, IBO is still bad business.
• 8:10
  So in an ethical sense, yes, you can say some businesses are bad.
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  But outside of that, whether a business is a good or a bad
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  business will depend. It will depend.
• 8:21
  It will depend on how much knowledge you have in that
• 8:23
  space. That is what will make the
• 8:25
  business good or bad. That is what will make the
• 8:28
  business risky or not risky or not risky.
• 8:33
  Because look at this thing now, fish farming, if you take a
• 8:37
  novice like me, Mr. Mid, we are not the chop fish, absolute
• 8:41
  novice. You come and put me in in charge
• 8:43
  of a fish farm. See, I don't have to be a
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  prophet to tell you that if you put me in charge of your fish
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  farm today, next week all your fishes would die.
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  They'll be dead. Not because of malice or beef.
• 8:56
  It's just that I have no knowledge when it comes to fish.
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  Not in zero. You put me in charge of that
• 9:02
  business, all the fish would die.
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  They will surely die. Your business will crash.
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  Because I have no knowledge when it comes to fisheries, animal
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  husbandry, I have 0 knowledge, 0.
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  I have no knowledge. I have no specialization.
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  I have no specialized skills when it comes to these sorts of
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  things. Then I don't have access to
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  Technical Support services to make this thing work.
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  Feed What do I know about fish feeding?
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  Where will I find fish feeding? If the fish are not eating well,
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  how would I know? Veterinary services Do you even
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  have veterinary services in Nigeria?
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  Obviously we do, but ordinary people like me, do I know where
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  to find them? Then water health.
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  What is the pH level of the water?
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  Is the water alkaline? Is it base?
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  Is it acidic? I have no idea.
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  How do we keep the water heavy? I say heavy.
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  Healthy. I have absolutely no idea.
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  These are the kind of things that make a business risky or
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  not, good or not. It depends.
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  What is your knowledge base? Have you gone to go and learn
• 10:12
  work? Do you have the specialized
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  skills? Do you have access to the
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  Technical Support services that are necessary to make this kind
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  of thing work? These are the things that
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  determine whether a business is good or is bad.
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  So, so excuse me, I'm not saying don't send me questions, you
• 10:29
  know, keep sending me questions. But honestly, this kind of
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  question, yeah, any excuse me? All businesses are good.
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  Also, all businesses are bad. It all depends on you.
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  How much knowledge do you have? That is what will determine the
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  goodness of the business or the level of the risk.
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  So when I was answering the question live on the air, what I
• 10:49
  said was this. The example I gave was refinery.
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  Now, I went to school, I studied law, I studied oil and gas law.
• 10:56
  But you have to know that all of that is just a theory on a
• 10:59
  theoretical level, because if I'm running a refinery, what
• 11:02
  we're going to do is we're going to be, it's mostly like a
• 11:08
  chemistry something chemistry, project management, you know,
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  all those sorts of things. We're taking LNG, Abby, Is it
• 11:14
  LNG liquefied? No, that's liquefied natural gas
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  anyway, Shout. We're getting all the good stuff
• 11:19
  from the ground and then we're having to process it so that
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  from there we can derive kerosene, derive petrol, derive
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  all of that. The thing is, I did not learn
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  any of that in school. I don't have that knowledge.
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  I don't know anybody who has that knowledge.
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  Let's remove capital now. Let's say I have the capital on
• 11:39
  ground for refinery. The fact that I don't have the
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  knowledge, I don't have the specialized skills and I don't
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  have access to the Technical Support services that are
• 11:49
  necessary to make a refinery work.
• 11:53
  That would mean that refinery business is a bad business for
• 11:57
  me to enter unless I can clear all these gaps.
• 12:02
  Hope you guys are feeling me. I hope you're we're we're we're
• 12:04
  together. Hope we're flowing.
• 12:07
  So for somebody like Dangote who does not have the knowledge,
• 12:12
  however, he can afford to pay people with the specialized
• 12:15
  skills and he knows where to get access to the Technical Support
• 12:18
  services and he can pay consultant to do what's it
• 12:22
  called, you know, all the stuff that needs to be done.
• 12:25
  In that case, it might not be such a risky enterprise for him
• 12:30
  because he has done something to mitigate the risks that are
• 12:34
  involved. And so therefore it is a good
• 12:37
  business for him. But there are some people that
• 12:40
  you try yourself, an entire refinery business, you will lose
• 12:45
  money and you will cry the tears that you will cry.
• 12:51
  There's no answer for you but Sha, what I'm just trying to say
• 12:54
  is every business is good. Also every business is bad.
• 12:59
  It all depends on you. Do you have knowledge?
• 13:01
  Do you have the skills that are required or can you get access
• 13:05
  to the knowledge or to the skills that are required to make
• 13:08
  these things work? So when our people come to meet
• 13:10
  me about fish farm or any, any kind of animal husbandry, my
• 13:14
  advice is always go and learn work first.
• 13:17
  Go and learn work. Don't go and buy 200 heads of
• 13:23
  chicken and then you say, let me test it.
• 13:26
  Don't test it out. Go and learn the work first from
• 13:29
  somebody who knows before you go and buy 200 heads of chicken.
• 13:34
  I have seen it happen in my own family.
• 13:39
  I have seen my relatives make this kind of mistake.
• 13:42
  You think, oh, it's not just chicken.
• 13:46
  After all, people rear chickens everywhere, don't they?
• 13:48
  You go and buy 200 heads, I'm telling you two weeks, all those
• 13:54
  chickens will die, your money will be lost.
• 14:00
  You now say, oh, chicken is bad business.
• 14:03
  It is not that it is bad business.
• 14:05
  You were not prepared for that business.
• 14:08
  So when everybody reaches out to me, fish farm, chicken, cassava,
• 14:14
  my first advice is always go and learn work first.
• 14:17
  When you learn the work, you're better prepared.
• 14:21
  Then the next question, how can you easily market a fish farm?
• 14:25
  I didn't go into the details because I wanted to pass across
• 14:29
  one strong message first because I get this question a lot.
• 14:36
  There is no easy way to market anything.
• 14:40
  It is not possible to easily market anything.
• 14:44
  Hope you guys can hear me. There is no easy way to market
• 14:49
  anything and it is not possible to market anything easily.
• 14:55
  So stop looking for an easy way to market.
• 14:59
  The reason why is because no matter the form of marketing
• 15:02
  that you come across, you will need either time or money.
• 15:08
  As some people say, labour as you need time, you need labour,
• 15:11
  you need money. Labour means, and I put you
• 15:14
  would reform activity, you do one or two things.
• 15:17
  So you need either time or money.
• 15:19
  That's when I look at it and I say pick one.
• 15:22
  Some people who say it is time, labor or money and they will say
• 15:25
  pick 2, but you can see that there is no way that you sit
• 15:31
  down and easily market something.
• 15:34
  You either invest plenty of money or you will invest plenty
• 15:38
  of time and labor. You will either spend plenty or
• 15:46
  you will do plenty of waka. Up and down, driving up and
• 15:50
  down, meeting up and down, phone call up and down.
• 15:55
  But you have to spend plenty of something.
• 15:59
  You need either money or you need waka.
• 16:05
  You need effort, you need leg of these bends.
• 16:08
  You will invest something. But there is no easy way to
• 16:10
  market anything. So stop searching for the easy
• 16:14
  way, even if it's only online advertising that you're going to
• 16:22
  do, I don't know, 55K every day, maybe three days a week or
• 16:28
  something And you do it for one month, you know, that's your
• 16:30
  budget or you go and print Flyers or you're going to be
• 16:34
  prospecting be going from OK, in this case, fish farm.
• 16:39
  So you'd be supplying to, we'd be supplying to yourself if it's
• 16:45
  a fish farm, OK, all these enjoyment spots in Abuja, all
• 16:49
  these gardens, all these recreational centers.
• 16:52
  So even if it means walking from recreational, recreational
• 16:55
  center to recreational center, all these gardens where they do
• 17:04
  what's it called? Pepper soup?
• 17:05
  We fish catfish pepper soup. But there is no easy way at all.
• 17:13
  So for whatever business you're involved in, before you send me
• 17:16
  that message or you send anybody else that message, just know
• 17:21
  that there is no easy way to market anything.
• 17:24
  And I can assure you this, if anybody tells you, come and buy
• 17:28
  my coaching package for the easy stress free marketing formula
• 17:36
  that will triple X your something, something, something,
• 17:40
  I'm telling you already that nothing is is going to fail.
• 17:44
  It's not going to work. Even if it works, it's not going
• 17:46
  to work to the level of your expectation.
• 17:49
  So don't even entertain conversations with anybody who
• 17:52
  is promising you an easy marketing system.
• 17:54
  Something, something something don't.
• 18:00
  Now there's one qualifier, though, when it comes to this
• 18:02
  whole thing of easy marketing, the only way that you can kind
• 18:06
  of market your products or your service and it won't seem like
• 18:10
  it's too much work is if you pick a form of sales or a form
• 18:16
  of marketing that you already have a personal affinity to.
• 18:21
  That means you already like these kinds of things.
• 18:24
  So that's the example I gave on the air.
• 18:26
  So like for me, right, OK, I won't say I'm, I'm talented, but
• 18:34
  The thing is when it comes to creating audio content, I don't
• 18:36
  suck. So when I went first on radio,
• 18:41
  because my mom was, she started off with NTA and then my father
• 18:46
  started off with Radio Nigeria. Well, but he's late.
• 18:48
  He's no more. And so, you know, I come from a
• 18:53
  media household. So when I started in the
• 18:55
  beginning, of course, I wanted to know mom's opinion.
• 18:58
  And we discussed technically what I was getting right, what I
• 19:01
  was getting wrong. And then I asked our assessment.
• 19:04
  I was like, OK, am I terrible at this?
• 19:06
  She said, oh, no, no, no, no, no, you don't suck.
• 19:08
  You're on the way. So I won't say I'm talented on
• 19:12
  being on the radio and being on podcast.
• 19:14
  But The thing is, I don't suck. I'm not terrible.
• 19:18
  I'm not crap. I seem to have an affinity for
• 19:22
  these sorts of things. Plus, I like talking to
• 19:25
  strangers. So when I'm on the radio and
• 19:27
  total strangers are calling, asking me questions, that thing
• 19:29
  does not give me hypertension. There are some people that will
• 19:32
  just die. That random stranger you didn't
• 19:35
  prove, you didn't prove the caller before they call.
• 19:38
  People who just be calling you, blasting you question up and
• 19:40
  down. There's some people that thought
• 19:41
  of that and we give them hypertension, we give them a
• 19:43
  stroke. But for me, talking to
• 19:47
  strangers, not a problem. Phone calls, not a problem,
• 19:51
  audio, not a problem. So in a way you can say that I
• 19:56
  am marketing by consultancy services in a way that is easy
• 20:02
  in a way. So it's not as if it's easy
• 20:07
  because I still have to put in the reps.
• 20:10
  The radio show started in 2025. Every week I've been at the
• 20:14
  radio station, I think twice we've been off the air.
• 20:17
  But even for the days when we're off the air, I was still at the
• 20:20
  radio station. Just in case they fixed the
• 20:23
  something. Let me just quickly, you know,
• 20:25
  hop on air and not disappoint my audiences.
• 20:28
  So 2025, I've been at radio station every single week.
• 20:33
  The podcast, been doing this over five years, currently over
• 20:38
  1300 episodes. So this is your first time
• 20:41
  listening to the podcast. When you're done, just, you
• 20:45
  know, stay here in the feed and keep looking.
• 20:47
  You'll definitely find more and more and more answers to
• 20:51
  questions and things that will interest you and that you'll
• 20:53
  find valuable because I have over 1300 of these episodes.
• 20:58
  So in a sense, you can say it's kind of easy, but you can see
• 21:01
  that I still put in the work. I'm on the microphone now.
• 21:05
  Next week Tuesday, I will be on the microphone at the the studio
• 21:12
  for the radio show. So in a sense, yeah, you can say
• 21:17
  you can find an easy marketing way.
• 21:19
  That is, if you pick something that you already seem to have
• 21:22
  some some talent, some affinity. Yeah.
• 21:29
  In that sense, maybe you can find something easy.
• 21:31
  So let's say you like, let's say you're a female.
• 21:34
  You like putting on makeup and you like recording videos and
• 21:38
  you're in the beauty and skin care space.
• 21:39
  Oh, OK. Yeah, in that case.
• 21:41
  And yeah, you find something that is not too bad because you
• 21:44
  really like painting your face every day and you really like
• 21:46
  being on video every day. But of course, what will be
• 21:51
  required to breakthrough the amount of noise that is on the
• 21:54
  Internet? Honestly speaking, you'll
• 21:57
  probably have to be doing that two or three times a week.
• 21:59
  So excuse me, you can't make one video a week and say you're
• 22:03
  marketing yourself, My dear, you haven't started.
• 22:07
  There's a lot of stuff going on on the Internet.
• 22:10
  I'm dropping podcast episodes almost every other day.
• 22:14
  There is just that is happening every other day on social media.
• 22:19
  Politicians involved in scandals every single day.
• 22:23
  What else, Big Brother? All these TV shows, you know,
• 22:26
  they're doing stuff. The Internet is flooded with
• 22:29
  activity. You cannot tell me that you want
• 22:32
  to breakthrough in your business and you say you're only
• 22:35
  producing one piece of content a week.
• 22:37
  You have not started. Your content will be drowned out
• 22:40
  by all the noise that is there. Anyway, it's been 20 minutes, so
• 22:49
  let me not stress this too much. But bottom line, summary of what
• 22:52
  I was trying to say, whether a business is good or bad, it's
• 22:55
  not about the business itself. It depends on you.
• 22:58
  So for those of you who have been wondering charcoal
• 23:00
  business, is it good or bad? It is both good and it's both
• 23:04
  bad. It depends on you.
• 23:05
  How much knowledge do you have about the charcoal industry?
• 23:08
  Have you gone to go and learn? Have you taken any courses?
• 23:10
  Do you have any specialized skills?
• 23:12
  Do you know where you can get access to Technical Support
• 23:15
  services to make this thing work?
• 23:18
  You know, do you have a freight forwarder in Lagos?
• 23:23
  So it depends. And for those of you who have
• 23:25
  been asking, oh, that's our state, there's some people who
• 23:28
  are doing mining in Nassau state.
• 23:30
  Is it good or is it bad? Remember, I'm talking about
• 23:32
  things in a legal and ethical construct.
• 23:37
  So there's some businesses that are illegal.
• 23:39
  Should you be putting your hand there?
• 23:41
  So for those of you who are asking about mining gold in
• 23:43
  Nassau, mining gold in Nassau, is it legal?
• 23:47
  Yet? You yourself that is asking this
• 23:50
  question, you know that all the people that are mining this
• 23:53
  thing in Nassau state, you know that they're doing this thing
• 23:55
  illegally. You know it is illegal.
• 24:03
  Doesn't sound like a good business to you.
• 24:06
  Business that you can't do with your two eyes open.
• 24:11
  Sorry. What I'm saying is basically
• 24:13
  what I meant is business that you can do with Peace of Mind
• 24:18
  that whenever you're doing the business, you always have to
• 24:20
  shine your eyes and be looking left and right.
• 24:22
  Are they coming from me? Are they coming from me?
• 24:24
  Where are they coming from? So those of you who are talking
• 24:30
  about mining in Nassau, you answer that question yourself,
• 24:33
  whether it's good or bad business.
• 24:36
  But at the end of the day, how much knowledge do you have?
• 24:40
  So for some of these things, go and learn first.
• 24:44
  Take a course, pay attention. YouTube videos, network, attend
• 24:49
  Chamber of Commerce, be introduced to somebody who is
• 24:52
  already in the business, offer to work for free.
• 24:56
  Intern, shadow them, let them cover your transportation costs.
• 25:00
  Learn one or two things. No knowledge gained is is
• 25:05
  wasted. At the end of the day.
• 25:08
  If you shadow somebody for free for two weeks, at least you will
• 25:13
  know at the end of the day whether this is a business I
• 25:15
  like or this is a business I don't like.
• 25:17
  It is good that you shadow somebody for free and after two
• 25:20
  weeks you learn that I want nothing to do with this
• 25:23
  business. Now for you to actually start,
• 25:25
  you're ill prepared. You invest serious money into
• 25:27
  it. You go and drop like one M and
• 25:30
  after two weeks you now lose 1 M.
• 25:33
  Anyway, let me wrap it up. So yeah, that's it.
• 25:36
  And then for those of you looking for easy ways to market,
• 25:38
  there's no easy way at all. You don't need time or any
• 25:42
  money. So if you have money, drop that
• 25:44
  money market. If you don't have money, oh boy,
• 25:47
  roll up your sleeves. It's time to get to work.
• 25:50
  If it is content, begin to create content.
• 25:52
  If it is prospecting, Oh yeah, start visiting people, start
• 25:55
  calling people, start getting introductions.
• 25:59
  Well, there's no easy way to market.
• 26:01
  Then again, thank you very much to those of you who have
• 26:08
  subscribed in 2025, who have been sending me messages to say
• 26:12
  Spotify Raptors here. I'm your top list now.
• 26:15
  Love your show. This is this another that thank
• 26:18
  you very much for your support. It's because of you guys that
• 26:22
  the podcast has continued for this long.
• 26:25
  So like I said earlier, it's an honor to have worked with you
• 26:30
  guys in 2025 and God willing, God granting us good health and
• 26:35
  good tidings, I am looking forward to remaining the part of
• 26:40
  your journey in business growth and personal development in 2026
• 26:46
  and beyond. If you've gotten value from the
• 26:53
  podcast in the last year, stay subscribed.
• 26:56
  Let's keep working together. If this is your first time
• 26:59
  listening to the show, now you think you've gotten some Nuggets
• 27:04
  from the things you've spoken about, Some things fine you find
• 27:07
  inspiring here or some things that you find practical over
• 27:10
  here, Subscribe. I can assure you, you won't be
• 27:13
  disappointed. And if you are disappointed,
• 27:15
  then yeah, I'll subscribe. But send me a message and tell
• 27:19
  me that. Oh, yeah, I came on your show.
• 27:21
  This is what I was hoping to get, but I didn't get that.
• 27:24
  And you know, this is the reason why I'm leaving.
• 27:25
  Let's have a conversation now. As if I'll force you to stay,
• 27:29
  but the feedback that you're going to give me will help to
• 27:31
  improve the show and help to improve the listening experience
• 27:34
  for those people who stay. So thank you very much for those
• 27:39
  of you who have given me the honor and allowed me to be a
• 27:42
  part of your journey in 2025. I'm looking forward to remaining
• 27:49
  as your brother, remaining as your partner in 2026 and beyond.
• 27:57
  So thank you very much. For those of you who want to
• 27:59
  connect, you can call send me a text message via WhatsApp
• 28:03
  message on 08064662140. Thank you very much for your
• 28:10
  time and attention. I'll catch you all some other
• 28:12
  time.