Latest / The Wellness in Hospitality Podcast
56. Masterclass Preview - My Top 3 Secrets to Profitable Wellness Assets
Harsh truths:
→ More than 90% of luxury hoteliers report never recouping their investment from the initial cost of build of their entire wellness-related offering.
→ Less than 1% of wellness leaders become hotel GMs.
It is no surprise then that most wellness offerings in hotels represent a meagre 1-3% of total hotel revenue.
If less than 1% of wellness leaders occupy key decision-making positions in hotels, how can we expect wellness to be a strong revenue and value contributor?
If those who truly understand the business of wellness don't have power of decision on how their business is…
The skinny
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