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Hooters: Creating a Culture of Empowered Employees and Elevating the Customer Experience

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Hooters, founded in Clearwater, FL, in 1983, is now one of the largest employers of women in the service industry. With 198 corporate stores and approximately 370 stores in total, including domestic and international franchisees, and a footprint encompassing 42 U.S. states and 29 countries, the brand is celebrating 40 years of delivering memorable guest experiences.

The I AM initiative recognizes the women who have “worn the orange shorts” — the Hooters Girls — and empowers employees through educational initiatives and tuition reimbursement. The brand boasts a 70% female…

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