Episode 83: Sending Cold Emails
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What's a cold email and how do you send them? Great question!
A cold email is just something you send to someone who hasn’t done business with you. You might know them, or you might not.
Pro tip: This type of email should NOT be sent to someone you found on a huge purchased email list.
Instead, send it 1:1 and keep it personalized to the person you are sending it to.
This should be really short. No one reads anymore, and time is valuable. If the person doesn't know you well, odds are they won't invest time in reading a long message.
Crucial cold email info?
establish a…
The skinny
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