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The Truth Behind B2B Influencer Marketing with Brianna Doe, Founder + CEO of Verbatim | Ep. 387
B2B Influencer Marketing isn’t broken, it’s just misunderstood.
Author and CEO Brianna Doe joins Daniel on The Marketing Millennials to explain why most B2B influencer programs fail before they even start.
From unrealistic expectations to poor internal alignment, Brianna walks through what actually makes Influencer Marketing work, especially in B2B. They cover how to set the right goals, choose the right creators, write effective briefs, track the right metrics, and avoid the trap of one-off campaigns.
And, what does it mean to be authentic? They explore personal branding and how Marketers…
The skinny
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