Four Approaches to Selling Your Business

Selling Your Canadian Business · Apr 2, 2026 · 13m

Selling a business involves more than simply finding a buyer. The strategy used to bring your company to market can significantly influence the timeline, confidentiality, and final sale price. In this podcast, we explore the four primary approaches to selling a business and how each strategy can shape the outcome of a transaction.This episode explains the differences between targeted solicitations, limited auctions, broad auctions, and public broker listings. We discuss how each approach works, the types of buyers typically involved, and the advantages and risks associated with each method…