Latest / Influencer Confidential / AI Tools Every Creator Needs in 2025 #235

Transcript

AI Tools Every Creator Needs in 2025 #235 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 2: Are you ready to learn what it takes to.
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  Speaker 1: Work in this influencer industry and see behind the current Well,
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  Speaker 1: let's jump in.
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  Speaker 2: Different AI tools creators should be using in twenty twenty five.
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  Speaker 2: What I want ahead and did was polled my community
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  Speaker 2: here at Sidewalker Daily. As many of you guys know,
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  Speaker 2: we have a community of over one hundred and fifty
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  Speaker 2: thousand creators. To ask them what are some of the
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  Speaker 2: AI tools they're using that has helped them in their
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  Speaker 2: creator journey? And I also want to share tools that
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  Speaker 2: I'm personally using. There will also be some tools that
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  Speaker 2: I will be sharing that I personally have not used,
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  Speaker 2: and I will disclaim those one I do. But let's
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  Speaker 2: go ahead and just get started in talking about hop
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  Speaker 2: AI tools for creators in twenty twenty five. Now, the
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  Speaker 2: first thing you guys, I want to do is break
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  Speaker 2: it up into sections. So let's talk about idea generation.
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  Speaker 2: What are some of the great tools that we can
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  Speaker 2: be using for that. So obviously it goes without saying.
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  Speaker 2: Chat chept is super helpful when it comes to looking
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  Speaker 2: for certain content ideas.
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  Speaker 1: Right.
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  Speaker 2: This is the type of tool that you can just
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  Speaker 2: log in, give it a prompt. Like I am a
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  Speaker 2: creator in the food space. I like to create content
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  Speaker 2: that shows quick recipes and meals. What are some real
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  Speaker 2: ideas that I could create? And you could get as
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  Speaker 2: granular to the AI tool to tell them give me
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  Speaker 2: fifteen hooks for x y Z video that you want
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  Speaker 2: to make, or use it as a way to content generate.
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  Speaker 2: I think this is obviously the number one tool in
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  Speaker 2: the game for content generation, for idea generation, and you'll
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  Speaker 2: hear me talk a lot about chat chept. I actually
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  Speaker 2: love using it for idea generation. But before I do,
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  Speaker 2: just like as a quick tip, I don't know if
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  Speaker 2: this will help you guys. The way I do it
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  Speaker 2: is I always tell our team like, we have to
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  Speaker 2: think first because there are things that we're going to
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  Speaker 2: come up with that the tool will not know. And
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  Speaker 2: then you use you know, the AI to supplement to
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  Speaker 2: fill in the gaps, to fill in the leaky faucet.
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  Speaker 2: But obviously this is a great place to use for content. Now,
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  Speaker 2: another tool that we had creators in our community recommend
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  Speaker 2: I have not used this tool, but it was jasper Ai.
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  Speaker 2: I think what makes jasper ai a little bit different
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  Speaker 2: is that it is marketed towards marketers. There's a whole
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  Speaker 2: range of suites and functionality, and if it's something that
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  Speaker 2: you guys want to look into, you can go ahead
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  Speaker 2: and do so. Now that was for content and idea generation,
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  Speaker 2: if we were moving on towards video editing and different
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  Speaker 2: AI tools in this space. Here at Sidewalker, we use
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  Speaker 2: opus Clips. We have found that this is a great
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  Speaker 2: AI tool that helps turn our long form videos into
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  Speaker 2: short forms. So if you head over to our TikTok,
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  Speaker 2: you were going to see some of my long form
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  Speaker 2: videos here cut up and spliced up, and opus clips
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  Speaker 2: helps us do that instead of having to shoot independently
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  Speaker 2: for TikTok, which we do. It also allows us to
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  Speaker 2: take the long form video we are investing in and
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  Speaker 2: repurpose it. I also like that opus clips allows us
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  Speaker 2: to kind of decide where and when we want to
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  Speaker 2: edit the frame down. But it will also just like
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  Speaker 2: batch a bunch of them for you and you guys
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  Speaker 2: can go through them and decide which clips you want
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  Speaker 2: to use and you don't want to use. So that's
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  Speaker 2: something we do use here. Another close friend of ours
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  Speaker 2: recommended dscript. Now, again, there's so many tools out there.
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  Speaker 2: We don't use dscript. I have a video editor in house,
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  Speaker 2: but she says that she loves this for video editing,
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  Speaker 2: especially when it comes to editing text or like your voice.
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  Speaker 2: It allows you to cut out certain things. So just
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  Speaker 2: by you know, heading over to the Descript website which
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  Speaker 2: I'm looking at right now, you can take away those
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  Speaker 2: little moments when you say or when you say you know,
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  Speaker 2: and just the you know, little pieces that kind of
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  Speaker 2: make the video a little longer. It can go in
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  Speaker 2: and cut that out through text. So Descript really prides
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  Speaker 2: itself on being a very very easy video editor. The
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  Speaker 2: AI tools are actually really really helpful, and I know
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  Speaker 2: a lot of people that love Descript when it comes
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  Speaker 2: to talking about video editing. If you have a podcast
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  Speaker 2: which we do here at Sidewalker, we have our podcasts
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  Speaker 2: Influencer Confidential, It's on Spotify, it's on Apple, all the places.
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  Speaker 2: We use the Adobe Enhanced Speech feature often to help
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  Speaker 2: with any sort of audio around our voice. Super useful
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  Speaker 2: tool if you're looking to enhance your speech and how
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  Speaker 2: the sound you know, just like from the actual voiceover.
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  Speaker 2: It's really wonderful and it does it for you. Now,
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  Speaker 2: when I think about like engagement and how to increase engagement,
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  Speaker 2: especially on social media, I think of Many Chat. This
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  Speaker 2: is a tool we do use here at Sidewalker daily.
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  Speaker 2: They have great AI functionality. It allows you to automate
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  Speaker 2: messages so you guys, know, like when you see on Instagram,
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  Speaker 2: for example, someone will say comment dress for the link,
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  Speaker 2: and you comment the worddress, the link is sent to you. Yeah,
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  Speaker 2: these are automations that are all done through many Chat.
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  Speaker 2: Many Chat. AI helps you, you know, figure out sequences
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  Speaker 2: or conversations or flows that you may want to have
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  Speaker 2: with your audience. I'm seeing more and more creators love
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  Speaker 2: to use Canvas AI tools. They make it really great.
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  Speaker 2: When it comes to graphic design. Adobe has their own
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  Speaker 2: AI as well. Now, one thing I do want to
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  Speaker 2: say about AI, because I get asked this question all
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  Speaker 2: the time. My specialty here at Sidewalker is obviously on
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  Speaker 2: RAM partnerships and sponsorships, and as you notice, our team
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  Speaker 2: uses AI and we believe in it and all that.
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  Speaker 2: But I will say that especially with tools like Chat shept.
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  Speaker 2: It just does not sound human if you're using it
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  Speaker 2: to speak on your behalf. And one thing that we
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  Speaker 2: have thought, you know here at Sidewalker, like I had
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  Speaker 2: this client this morning and she was like, oh, can
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  Speaker 2: you review my pitch? And it was like a chatchepte
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  Speaker 2: pitch and it did not sound human. It sounded super fake,
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  Speaker 2: and honestly, it was more work for us to edit
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  Speaker 2: a chat shept pitch than to start one from scratch.
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  Speaker 2: So using AI again is something that I'm totally for,
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  Speaker 2: and in our Pitching to Brands master course, we show
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  Speaker 2: how you can use it, but I still don't love
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  Speaker 2: it for writing on your behalf and being your voice
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  Speaker 2: when you are pitching to brands. Maybe if it's supplementing
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  Speaker 2: or proofreading it or editing your pitch, I'm okay with that,
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  Speaker 2: but I find that like a lot of times, we
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  Speaker 2: take these chat GPT pitches and then creators will be like, okay,
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  Speaker 2: well now I have to make it unchat GPT. I
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  Speaker 2: have to like take out the AI vibes from it,
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  Speaker 2: and the editing to do that, I don't know, just
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  Speaker 2: sometimes takes longer than if you were to do it yourself.
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  Speaker 2: It's tricky, So just food forethought, something for you guys
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  Speaker 2: to consider when it comes to pitching and using AI
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  Speaker 2: to pitch to brands and conclusion. Though AI isn't going anywhere,
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  Speaker 2: it is obviously helping us streamline, optimize, and help us
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  Speaker 2: in this creator journey. I've seen so many corporate companies
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  Speaker 2: hire like the head of AI to you know, ensure
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  Speaker 2: that they're using the best tools within their companies to help,
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  Speaker 2: you know, maximize their time and not spend time doing
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  Speaker 2: things that we really don't need to be doing. And
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  Speaker 2: that's why we love all these tools that we've shared.
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  Speaker 2: I think they're all very useful.
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  Speaker 1: I hope you enjoyed today's episode. If you did, make
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  Speaker 1: sure to rate, review, and subscribe to our show and
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  Speaker 1: visit Sidewalkerdaily dot com for more resources on all things influencer,
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  Speaker 1: marketing and social media.
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  Speaker 2: Until next time and