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How Aaron Martinez Uses Organic Content and Paid Ads to Grow a Business
Aaron Martinez has been making videos online since he was nine years old. By 15, he had received his first check from YouTube. Today, his work sits at the intersection of video content, organic marketing and paid advertising.
In this episode of the Partner & Profit Podcast, Grant and Aaron dig into what actually gets someone from watching your content to becoming a customer.
Aaron explains why he sees YouTube as particularly effective for building trust, why short-form content needs to be created differently when growth is the goal, and how AI is changing what audiences need to see before…
The skinny
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