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Latest / Multifamily Tech Gurus

The Referral Effect: The Quiet Influence of Multifamily's Vendor Ecosystem

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they uncover how vendors are quietly reshaping the market—leveraging connections, sharing trusted recommendations, and wielding behind-the-scenes influence that drives real change.

In this episode, Kerry and Jimmy reveal how service providers in the multifamily housing industry have moved beyond one-sided relationships to become gatekeepers, matchmakers, and catalysts for growth. They're often tapped by ownership groups for recommendations on property management companies, leveraging…

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