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The Bonzo Scholarship Award Winners · Mortgage Marketing Radio

0:00
In today's highly competitive mortgage industry, building profitable relationships with
0:04
the real estate agents is essential for success.
0:06
However, finding effective ways to secure agent relationships can be a challenge.
0:11
With so many mortgage loan originators vying for the attention of real estate agents, it
0:15
can be difficult to stand out and establish meaningful connections.
0:20
Our new case study featuring loan officer Chris Cogill is a must-read.
0:25
Chris has closed a remarkable 36 million in funded loans from agent referrals.
0:31
And in this case study, he shares his proven strategies for building strong relationships
0:34
with real estate agents and leveraging those relationships to drive more business.
0:39
To get your hands on this resource, head over to LOKestudy.com and download your free copy
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of the case study today.
0:47
You'll find actionable insights and practical tips that Chris used to close 36 million
0:52
in funded loans from agent referrals and how you can, too.
0:56
Don't miss out.
0:57
Go check it out right now, visit LOKestudy.com and download your free copy today.
1:03
Hey, hey, listen, how you doing, Jeff Zimfer.
1:11
Once again, welcome to the latest episode of the mortgage marketing radio podcast.
1:18
I'm so glad you're here.
1:19
I'm so glad you have tuned in.
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Hey, I'm going to cut right to the chase on this one in terms of what this episode is
1:27
all about is this.
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If you've been listening for some time, you've heard me talk about the hybrid loan officer,
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which is, I think, the future of the ideal loan officer would be one who still originates
1:41
business from the traditional sources, right, referral partners, past client database,
1:46
sphere of influence, those types of things, those are staples, right, that aren't going
1:49
anywhere anytime soon and can be relied on, right, for business consistently.
1:54
However, let's face it, right, in today's modern world, the consumer journey has evolved
1:59
as always evolving and more and more I am speaking with loan officers and realtors who
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are originating, getting deals, business from other channels, social media, digital, etc.,
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personal brands, video content, etc.
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And so the combination of those two leads me to the, you know, the term hybrid loan officer
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where you can succeed on both levels.
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Now, what we've recently done, our new partnership with Bonzo, we've teamed up and decided to
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do, by the way, what Bonzo is, is a conversational platform.
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You'll hear about it in just a moment, but we decided to team up and do something special
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and that is give away three annual scholarships to Bonzo, when I'm calling Bonzo University.
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And why say Bonzo University is because this is similar to that of a university you might
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win a scholarship to if you were applying, if you, you know, were deemed as somebody that
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the university wanted to have amongst their, you know, students because they felt that you
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could succeed at their university.
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So we put it out there a few weeks back, we got a lot of people who submitted their application
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to become a Bonzo, you know, university scholarship winner and we selected three and that's what
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this episode is. We went live, we brought on miles from Bonzo and we talked about just a quick
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refresh on what the hybrid loan officer is and then we announced our three winners and what
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that means for them. And so this is what this podcast episode is, is, is, you know, that Facebook
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live, YouTube live linked in live, if you missed it, this will help fill you in on some of the
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context of what a hybrid loan officer is and where Bonzo in partnership with me,
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mortgage marketing institute and my agent classes, that's where the partnership comes in is that
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we can now help you as a loan officer succeed as a hybrid loan officer, right?
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Particularly with the ability to attract, capture, convert, roll estate agents to referral partners
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at scale and at the same time drive conversations with your sphere of influence with social media,
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running Facebook ads, et cetera, et cetera. So you hear more about that. By the way, if you,
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unfortunately, aren't one of the three winners or you didn't even apply, but you want to learn more
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about becoming a hybrid loan officer and how Bonzo and our partnership can help you do that,
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Miles was generous enough to make available for anybody who decided to
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sign up for Bonzo. If it's for you, he's giving away an additional $300 in Facebook ad spend.
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So that means he's going to pay the first $300 for your Facebook ad spend. And that's really
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cool because in Bonzo now, they have something called Bonzo ads manager, which is a completely,
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you know, it's a dashboard for you that connects to your Facebook ads manager and includes Facebook,
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templated ads and so forth. And Bonzo, right, is going to help you run those targeted Facebook ads,
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whether they're for consumers or realtors, whatever it is you want to do. So if you want to learn more
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about that, you go to hybridelo.com, hybrid HYB, RID, hybridelo.com. Just let us know if you heard
5:10
about it from this podcast and you will be in contact with somebody from there that walk you through
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what Bonzo all about. Is it for you or not? No pressure, no sales. Just hoping to help you navigate
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the, you know, modern, originator path to becoming a hybridelo officer. Okay. So without further
5:28
ado, let's get into this week's show. All right. So let's bring on my special guest because we got
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a lot to cover. It's Jimmy. Of course, it's Jimmy. What's up, Jimmy? Good to see you. So let me bring
5:39
my special guests on, add them to the stream, stream miles with Bonzo and Taylor with Bonzo. What's up?
5:45
Oh, you're the proud. How are you doing? It's like a scene from Gladiator. Oh, unbelievable.
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I'm not entertained. Where's the Gladiator stuff? Anyway, welcome guys. It's Jessica. What's up,
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Jessica from Otown? Hey, hey, Jessica is one of our people we have to announce, which by the way,
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I sent you guys a text. We need to have those names ready. Those three names ready. So we already
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know one of them. There's Michael Pacola. What's up? Watch from YouTube. Okay. Here we are today to
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talk about a couple of different things. First and foremost, we are here to talk about the hybrid
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loan officer, right? And we're also going to be announcing the hybrid loan officer scholarship winners.
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People have been waiting and waiting and waiting to hear who are the winners. So if you've been
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tuning in, you know what we're talking about? Who here, by the way, just out of curiosity,
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has no idea what the heck we're talking about with with Bonzo and hybrid loan officer and scholarship
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winners. If you don't know what we're talking about, A, where have you been? And B, let us know
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because we want to make sure we're giving you the relevant context. Okay. So real quick, Miles,
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introduce yourself. Then Taylor, you go, Miles, you're up. Yeah. Hey guys, Miles Miller, co-founder,
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Bonzo. I honestly just do it what Jeff says, right? I kind of just work for Jeff and I'm here.
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I'm happy to be here. Is that a good introduction?
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Like the older Colorado, it's finally skinny. I'm not getting snowed on or getting chased by any
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bears. So that's a good day. Ah, it's a good day when you're not getting chased by bears. Thank you,
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Miles Taylor. You're up. I am Taylor Ellard. I am just recently the director of marketing with Bonzo
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and I'm ecstatic to welcome these scholarship award winners and kind of track their process.
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Awesome. And do we have the names? Not that we're going to announce them yet. Yes, we do.
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We do. All right. Just wanted to check. James, what's up? Chris Ford right here. He says right here.
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All right. Chris, we're glad you're here. Yeah. So if you guys haven't heard recently, you know,
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I came out. We came out. We came out and I announced a partnership with Bonzo, right? All of
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around the concept of this hybrid loan officer. And why don't we start here with identifying?
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Miles, this is in your wheelhouse. You can even read the screen. That's how easy we make it for you.
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Can you see the screen? That's the first question. Yes. Yes. A hybrid loan officer done
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is kidding. So guys, the hybrid loan officer, what is a hybrid loan officer? I think before we
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define what a hybrid loan officer is, it's probably important to think about what is a typical
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loan officer. And traditionally, when we think of originating loans, people generally fall
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under two buckets. You have the consumer direct, right? Those that are dialing for dollars,
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smiling and dialing, whatever you want to say. And then those that are building retail relationships.
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What we are suggesting is that you can do both. You can go both ways and you can come a hybrid
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loan officer. So it's those that develop relationships locally while meeting people digitally.
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So you have a digital brand. You believe in branding yourself. And you rely on technology and
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automation and Balanvanzo, right? But you rely on technology. You meet people digitally while also
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maintaining a local presence. I love that. So let's take a quick survey. You can see the ticker
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tape going across the screen. For those of you watching, listening, tuning in, are you a hybrid
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loan officer? Do you consider yourself a hybrid loan officer? It's interesting when we ask this
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question. We get a bunch of different answers and input. So I'm always curious to see your answers.
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Are you who here is getting business from both the more traditional side, you know, real-to-referrals,
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relationships, all that stuff, past client database? But also, are you generating any consumer direct
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business yet? We'd like to know. Inquiring minds, want to know. So this is relevant. And we've got
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some stats. Kyle Ferrell says, yes indeed. Michael Pecola says, I am now, thanks to Miles. Miles
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who blew his mind the other day on a call. I don't think he has recovered yet. So that's fantastic.
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All right. Now there's some, this is why, this is why I thought this was vitally important. Because
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look, if you guys have known me for any time now, right? Obviously, I've been spending a lot of time
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in the bucket of the traditional loan officer, yet keeping an eye on the whole, I mean, that's what
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the book is about surviving the digital real estate shift. It's happening simultaneously. However,
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some stats that are important. And Miles, you did the hard job of researching some of this info,
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but 30% of millennials research mortgage tips online. Okay. So not only that, but so millennials
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are the largest demographic of, that sounds to you, you think 30% of millennials great. Well,
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they're actually now, if you don't know, the largest demographic of homeowners or home buyers
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in 2020 and in country. So 30% roughly one in three searched mortgage tips at some point in their
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mortgage process. Okay. 17%. Is it okay if I kind of skip to this, Jeff?
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Yeah, go, go, baby. 14% of which found their loan officer as a result of seeking out information
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about mortgages online. One of the largest demographic of homeowners in the country last year,
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home buyers in the country last year met their loan officer because they were actively trying
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to educate themselves on what it takes to obtain a mortgage. And that's what we're talking about
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here is having a presence online as a way to get closer to the consumer, right? In advance of
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them on that customer journey before they make the decision or choice. You know, on the real estate
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side, I don't know if you guys have seen this stat. It's roughly, I don't know exactly, but roughly
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70-ish, 72-ish, 75% of people pick the first agent they talk to, right? So, and I don't know what the
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stats are on the loan officer side, but I'm gonna, let's just assume it's 50%. Like if you do a good
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job, right? If you educate, which is what they're looking for at that stage, right? Now you've got a
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chance to win more and more importantly, what are we talking about here with the hybrid loan officer
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is being able to generate leads for your referral partners as well. Okay. A lot of loan officers end
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up saying, well, when I do the whole game of going after clients online, they don't close,
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they don't convert. I'm here to tell you that's not true. Just everybody ends up searching online
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first. That's what we do, right? No matter what we're trying to buy and now it includes a home,
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you first go online and then you get educated and then you start to get serious about it.
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But if you're not taking the time to educate them and then also if you don't have a plan to follow
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up with them and nurture them and continue to position yourself as the expert, you're gonna miss out on
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some serious coin. Yeah. And tell you can jump in whatever you want. But let's tee up this question
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from James here. It's kind of like, okay, you can read it all right there. Great question, James.
12:45
Please prove to me. I love that he's saying prove it to me. Show me the money that social media
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path will lead to a mortgage app and closing within 30 days is supposed to 180 to 240. So right
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out of the gate, James, I'm not telling you that. I'm not telling you that an online social media
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path or a digital lead is going to lead to a 30 day close. What I'm asking you though and others
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is do you want that business 30 180 240 365 days for now from now? Okay. Also give me any lead right
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now. I'm sorry, James. That's going to close within 30 days with these inventory issues. The average
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home buyer searched for 10 weeks and sold nine homes last year prior to going into contract.
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Yeah. Yeah. Exactly. So look, I get the fact that we want to just close and we're hunters and
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we want to take the deals down. And by the way, that's another reason why you want to be a hybrid
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L.O. to your point, James, is because the referrals coming from agents, those are the short term,
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more immediate closes in most cases. Because by the time they've talked to the agent, that agents
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refer to you, it's like short term ready to go. We're proposing is don't let go of the business
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that's coming 180 days down the road. That's your future pipeline. And if you can capture and
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nurture and stay engaged with that in a simple easy way like Bonzo provides, then you're just adding
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more to your pipeline. Let's say you. So what I'm saying is so with James, right? Not to pick on
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you James because we're picking on James. He can handle it. I'm a former loan officer. Okay. So
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I totally understand where you're coming from. But what you're saying to me is that you want to
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find only those that are at 99% of their home buying journey. So you want us to be a sniper for
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you essentially and be able to pinpoint one out of a hundred that are right there ready to pull
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the trigger and purchase a home and closes in 30 days. What we're trying to tell you is that there
14:44
are a lot of people entering the market now. It used to be that everybody would start talking to
14:50
a mortgage loan officer when they were at 95 to 99% of their journey. What we're saying now is
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that people enter the the mortgage process by discovering and trying to teach themselves what
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it takes to obtain a mortgage. We're in there at like 30% of their home buying journey. And so if
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you can capture them and educate them and nurture them and build a relationship with them,
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not only will it be fun because you're actually at relational and you're helping them in their
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family. But then in the long game after they close because you you tried so hard to nurture and
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develop that relationship even before they were at 99% the retention and the referrals will be so
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much greater. And so you don't need all those digital leads on the back end. Taylor, you've been too
15:36
quiet. Please take my phone. And not to mention it's not just social media. It's multiple touch
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points along the way. So really when it comes down to it, you know, people are doing so much research
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on the front end and being there when they're ready to just snatch up that lead and having those
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multiple touch points, not just social, but hitting them where it counts on your phone, you know,
15:58
and retargeting. There's a lot more that goes into it than just
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lead nurturing through social. There's a ton of different touch points. So
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Yeah, just to be clear, so James has been wonderful and interacting with us through the show.
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You know, as a matter of fact, what we should do is we should give James a free gift just for
16:14
participating. James, do you like winning? Because you've just won. Congratulations. You were the winner.
16:26
See that I told you there'd be prizes for participating. So James, you win a free copy of
16:30
my book Disruptor Die. How to survive and thrive the digital real estate shift where you'll see
16:34
and read stories in there from loan officers who are succeeding on both sides of the front.
16:40
So how do you get that DM me? Hit me up on Facebook of the Insta. By the way, that's Instagram
16:45
for those of you that are new here. Hit me up DM me. Make sure I get your mailing address and
16:49
all that kind of stuff. Thank you for playing along. We love the dialogue, man. We love it. It's good
16:54
stuff. Are you saying, yes, yes, there it is. Awesome. So let's close this point out and then
17:03
let's move on. He was actually referring to an application with a science sales agreement within
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30 days. Again, it's the market we're in, right? I mean, it's so crazy right now in this market
17:12
today that even the how about the TBDs? How about the people who are getting turned down? Where are
17:17
you putting them? Maybe you have a CRM you're using? I don't know. And by the way, I'm not saying
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this is right for everybody either. Okay? We're just kind of presenting our case and you probably
17:26
have your opinion. You're you know, you're take on that as well. However, let's pivot now. What's
17:31
up? My friend Mike Decker. Good to see you. Let's pivot to a couple of other other relevant points
17:37
here. Let me bring up the slide here for a second. If I can, let's do this. I'm going to do,
17:42
I'm going to get crazy people. I'm going to do, I'm going to do a screen share. If I can,
17:48
I'm under dead. So no, I'm not. Okay, forget it. So let me do this. Let me pick up. Let me just
17:54
share this stat with you about why it's important to be hybrid, meaning have a digital presence.
18:01
So Miles, you have some content around a storefront that eight in 10 people look to online reviews
18:08
when making a decision, right? And more and more today to win, right? We need to show up early.
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This is what we're talking about. But also, even if by the way, where's where's where's my man here?
18:21
I want to see him James. Even if you get a referral, a real estate agent refers you. What's the
18:27
first thing they're going to do, likely before they call you? I'll know it. It wants to take the
18:32
answer here. Audience, enter your answer now. It's a bathroom break. All right, what's the answer?
18:42
Taylor, what's the answer? What are people going to do before they call you? We're going to look
18:45
up. Going to look you up, right? Question is, what are they going to find? Okay.
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Go on, riff away. Go on that Kyle Ferrell. What's up? They're going to Google you. That's what Kyle
18:58
said. Thank you, Kyle. But that's part of the discovery phase. So they're not just like googling
19:04
and reading long form blogs about, you know, the closing costs and the difference between
19:10
insurance and PMI. They're also saying mortgage brokers in my area. Who can I talk to?
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And if you've got a strong SEO game and quality reviews, then you're going to stand out. And if
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you're like me, right, I am a millennial. And you and I do, I don't read articles, but I Google
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things just like that. I'm going to find the best candidate. I'm going to call them and I'm going
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to want to talk to them. I want to take their time. And if they treat me well, then they're going
19:35
to earn my business. There you go. So it's all about discoverability. It's all about, you know,
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becoming known are the number one thing that the game we're playing here is to become known, right?
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To get known and get clients. And there's a lot of noise out there that we have to break through
19:50
to become known. But look at this stat. 17% of millennials found found chose their loan officer
19:59
online. 17%. That's a 2020 statistics. So I'm only going to assume that that's going to go up.
20:06
As well. Absolutely. Could not agree more. So there's that side of things. And Mike, Mike,
20:12
Decker, your parole officer is looking for you. So better hide. All right. So I got a couple,
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one other stat here that's relevant to this discussion around the hybrid loan officer. Let me just
20:22
see if I can get. Oh, well, it's it's simply this. And this goes to the point we were talking about
20:27
earlier is that's why it makes sense to get business from the traditional and the more modern
20:31
sources is real estate agents are still top of the funnel, still in air quotes control of the
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transaction. Roughly, I think the percentage was 89% of people who bought a home in 2020, 89,
20:47
call it 90% of people use a real estate agent to purchase the home. That's why I think about
20:55
that stat, Jeff, though, is only 29% actually found their home from their realtor. Sure. Yeah.
21:03
Which makes sense. Today, people are online, Zilla, whatever, looking, searching for homes,
21:08
finding the home. And then when they find the collector homes, right, then they're like, they didn't
21:13
they reach out to an agent. Hey, I found an area I found of this. I found and can you help me?
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Now, how they find an agent is similar to how they find a loan officer referral,
21:20
finding them online, social media, whatever. And I can tell you.
21:25
Through lead gen platforms like Zillow, I know everyone hates it, but
21:30
no realtor.com when they're searching from homes, they're being forced into funnels that other
21:35
loan officers are purchasing to grab their attention. And so I'm not saying you need to go and
21:40
purchase Zillow realtor.com leads, but you do need to be spending time with your people and
21:46
in ensuring that they're educated and that you've really earned their trust and loyalty
21:50
through treating them and selling to them the way that you would want to be sold.
21:55
Yeah. Think about your own journey. That's a good point. Think about when you're going to make
21:58
a major purchase, a car, for example, right? I know I've actually been in the thick of this for
22:02
the last month. You know, get online. You do a bunch of research. You go look at different cars
22:08
and different ratings. And what do people have to say about the car? And then you check out
22:12
if you're going to narrow down a dealership. Am I going to go, you know, car max? Am I going to go
22:16
USA or whatever that's called nation something auto nation? Yeah. Or am I going to go with my local
22:20
dealer or you know, I'm going to research the reviews. What are other people saying? By the way,
22:25
there's a stat. I forget what it is. Oh, it's 75%. You know, how the number one source of
22:32
business for real estate agents is referral, right? Past clients. That's so that's why all that kind
22:36
of stuff. Here's an interesting millennial miles stat is 75% of you all are more likely to seek a
22:44
referral. Millennials are 75% more likely to seek out a referral from someone. Hmm. So which?
22:53
No. So my point on that is that's why you need to have a presence online on social media. Yes,
22:59
you need to have your past client database in check. But I can't tell you guys you guys that are
23:03
watching right now you guys and gals. You know, I interview a lot of people. And more and more
23:08
three years ago, people used to ask me, is anybody really getting any leaves, you know, any deals
23:13
from social media? And I can tell you three years ago, the answer was not much. Three, today fast
23:19
forward, a hell of a lot more than it was three years ago. I promise you that because I'm talking
23:23
to the people that are creating brands on Instagram. They're creating content. They're going to
23:27
creating a plate Instagram social media. I'm thinking of one guy in my head. And they're creating
23:32
this platform to be able to engage, right? Because people want to do business cliche time,
23:37
heads up, cliche time. Where's my oh, no button cliche? They want to do business with people they know
23:45
like and trust. How do people get to know you? Right? Right. Do they like you? If they have had
23:54
no way to engage with you prior to a phone call, there's no way to have likeability and trust
23:58
until the moment of conversation. Here's what's great about digital and hybrid.
24:03
You can accelerate the speed at which you become known, liked and trust. That's our point here.
24:12
That's amazing. All right. Facebook user says, thanks for helping me. And yes, this is very true.
24:19
All right. That's Mr. Mr. X. Dev, can you be honest or tailor? If you guys, did you guys write that
24:25
because that's a little sketchy? Yes, this is true. Okay, it's true, guys. Look, go on.
24:34
All right. Without further ado, let's talk about our Banzo Scholarship award winners. First of all,
24:41
let's let's on Miles, you take what does this mean? What do they get tailor? You can do the
24:45
announcements. If that's cool. Okay. So Miles, what does this Banzo Scholarship? I'm so nervous,
24:51
but I'm so nervous. Yeah. So the scholarship, right? We want to prove this concept. We want to
24:57
help you at the same time. We believe in this and we're really excited to pick three individuals
25:02
that we believe will help define what the hybrid loan officer is. And not only that,
25:07
we're going to help you change your business. You're not only going to be dependent on online
25:10
leads and smiling and dialing. You're not just going to be dependent upon a real church primal
25:15
instinct when they get a lead. Who are they going to give it to? Right? It's going to go both ways.
25:19
And we're so excited they would help you that. So high level, you're going to be getting a free
25:23
year of Banzo. So if you don't know what Banzo is, please look it up. That's a full 12 months of
25:31
Banzo, man. That's amazing at our highest tier guys. So what that means is with Banzo, right?
25:38
High level, if you've never heard of us, we believe in creating conversations for the modern
25:43
loan officer. We are not a CRM. We are a conversation software. We believe that your impact is directly
25:50
tied to the amount of conversations you have per day, which is deep work. So we seek to keep you
25:56
in as deep of work as possible by eliminating everything else, including outreach and follow-up.
26:01
So you get a free year of Banzo. You get a free year of Banzo absolute, which is Google Chrome
26:05
extension that lays on top of LinkedIn. It allows you to scrape data all over the web and pull up
26:11
to date contact information, which is great for recruiting, for B2B outreach, for setting
26:16
realtor appointments, attorney appointments, whatever you want to do, right? You get a free Banzo
26:22
presenter, which is another cool Google Chrome extension we have that you can present yourself with.
26:27
You get a $500 gift card to spend on BAM. Banzo ads manager. That will right from our platform
26:38
now, you can deploy Facebook and Google ads that are templated and proven in five clicks.
26:43
You get a free year. This is the best part of Mortgage Marketing Institute.
26:50
That's funny. It's a great marriage.
27:00
So you get a free year of mortgage marketing institute, bond of the whole 90 yards, right?
27:05
You get 300 agents that are doing at least eight deals per year.
27:10
Their contact information and data entered in Banzo. And how do we get that data? Well,
27:16
we are licensed to sell MMI. If you haven't heard of MMI, it pulls up to date production
27:23
information on loan officers and realtor across the entire country and who's working with who.
27:30
So you get a free year of that and you get Jeff's book. You get access to us.
27:38
Exactly. You know, we're going to do coaching calls on a regular schedule. We're going to take
27:42
all the scholarship winners and put them through kind of like a bootcamp, fast track,
27:47
all that kind of stuff to get them ramped up and rocking and rolling to demonstrate and prove
27:51
why are we doing this? Well, because we want to demonstrate that we can take people from various
27:56
stages of maturity in their business and their career and actually help them become a hybrid yellow.
28:02
And if you guys haven't heard of or are not familiar with what Jeff does, obviously, I was a user
28:06
of mortgage marketing institute and what I love about this is we're not just going to be putting
28:10
realtor prospects into Banzo to set appointments with to just sit down with them and say,
28:17
hey, I close on time and communicate well and now give me your next three deals.
28:21
Jeff's going to teach you how to actually present things of value to them which in turn will
28:28
allow them to better and more easily present things of value to you, i.e. referrals.
28:34
So it's really what we're trying to do is allow you to create a true two-way relationship through
28:41
generating leads online with BAM to give listing and a buyer referrals to your referral partners
28:49
and, oh, by the way, teach them classes on how to better themselves in their business so that
28:54
I can in turn give you more business in return. Am I missing anything with Jeff? Oh, and Jeff's
29:00
going to teach a class for you. Yeah, if you want to put a bunch of realtors in a virtual room,
29:04
I'll teach a class for you guys on, you know, any one of the hot topics of the roughly 15 classes we
29:10
have, what's working well right now is how to get more listings and low inventory market, how to
29:14
get your buyers offer accepted, secret to lead conversion, google my business, really critical one.
29:19
So anyway, the whole point is this is we're going to help you drive more meaningful conversations,
29:24
both consumer direct and referral partners. Boom, and we have three lucky winners to announce.
29:29
I don't have a drum roll. All I have is that's it. I got the snare, but Taylor, let's announce the
29:35
three winners. I'm feeling inspired. I want to throw a little cherry on top.
29:42
Is that okay? Did our attorneys approve this?
29:47
I don't know. We'll try. All right. We product called the conversationalist. The conversationalist
29:52
is a real life person that sits behind the scenes that what we do, like I said, is we create
29:56
conversations, but as you're generating leads, it's sometimes it's not enough just to create the
30:01
conversation, but if you're busy, we're going to help qualify those people and we're going to book
30:06
appointments right in your calendar. And so as you're generating these leads through BAM and
30:10
through other sources that will help you connect you with, we're going to have a real life person,
30:15
almost like a loan officer assistant that will engage these prospects when they reply to then
30:22
qualify them or disqualify them and book appointments right in your calendar. So we're going
30:26
to throw that in as well. Just to make sure you're talking about having somebody call on your
30:30
behalf. That's exactly right. Boom, boom. Hey, ladies and gentlemen, your own virtual assistant to
30:37
follow up on leads and queries and all that kind of stuff. Book and reminders class. I don't know
30:41
whatever it's crazy. It's off the mouse. You're awesome for doing that. Thank you very much. Hey,
30:45
you guys watching. You need to let us know. Put a thumbs up up right now. Who likes that? Who's
30:49
a fan already of Bonzo? Are there any Bonzo users here that are watching? I would love to know.
30:54
All right. So without further ado, Taylor Ellerd, who's our first Bonzo 12-month scholarship winner?
31:01
All right. First up on the docket is Jessica Cheryl.
31:09
Jessica Cheryl, is she watching? I think she's here. Please come down and collect your prize.
31:17
All right. And Jessica Cheryl, do you have the details on who she is or who she's with,
31:21
company-wise and all that? I do. She's with movement mortgage.
31:25
Yeah. Awesome. And she's out of Orlando. We know because she chimed in earlier and said,
31:29
so what's up Jessica? If you're watching, obviously Bonzo is going to be reaching out to you to
31:33
get you started with your scholarship. So congratulations. This is so awesome. It's like, oh my god.
31:39
All right. Who's next? Next up, we have Tim Harden with Cardinal Group.
31:45
Tim Harden. I happen to know Tim Harden is located in Southern California, Orange County.
31:51
That's a very competitive area. And Tim, I know, is going to do some amazing things as a hybrid
31:56
L.O. So congratulations to Tim. Last, but certainly not least, who's our final winner?
32:00
One second, one quick, Jeff. Before you do that, Taylor, if you could, Jeff, tell them, first of all,
32:07
I really struggled with this. I got to say, I wanted to give this scholarship to each and every
32:11
person. I, my heart goes out to you guys when I was a new originator and just an originator.
32:18
When I was a top producing originator, I would have loved to have received this. And I,
32:22
I wanted to give every single person this, but we wanted to keep it focused on three so that we
32:27
knew we could give you those people are undivided attention. So Jeff, if you could explain
32:33
what we're going to give to those that aren't selected that did apply just as a little kicker,
32:39
would that be okay? Can you do that? I'd rather you do that. Miles, you're much better at explaining
32:44
that. Okay. So Jeff doesn't remember and that's okay. So we're going to go ahead and give.
32:51
Though anyone who becomes a Bonzo user, so on, all right, anyone who becomes a Bonzo user,
32:56
we're going to give you a literally $300. If you become a Bonzo user, we're going to Venmo you,
33:02
or whatever, however we can get it to you, send it in with a pigeon, $300 so that you can apply
33:09
that with Bonzo ads and managers. So you can start to become the hybrid loan officer
33:14
and generate leads with our platform. So anyone who did apply that does not get accepted,
33:19
we are going to give that to you if you sign up for Bonzo. Wow. That's also $300 in ad
33:24
span for Facebook or Google ads. Yes. That's awesome. I want to win. Sign me up, man.
33:33
That's fantastic. So James says he's a Bonzo user. This guy right here, James, all this time,
33:38
you're a Bonzo user. Come on, brother. Let's go. Yeah. All right. Yeah. Jimmy, Jimmy, Jimmy B. What's up,
33:46
Jimmy B? Well, if that's the case, James, then obviously reach out to Bonzo and let them know that
33:52
you want your money. Damn it. Your Facebook ads manager. All right. So Taylor, back to our final
33:59
winner. All right. Last but not least is Rob Young with OVM Financial. All right. Ladies and
34:10
gentlemen, that concludes our scholarship announcement winners. Please all come down and collect
34:14
your prizes. You know what, Miles? I agree with you as well. It wasn't an easy decision
34:20
to choose, but here's the thing. If somebody is still interested about taking that next step and
34:25
learning more about Bonzo, you know, becoming a hybrid loan officer if it's for them or not,
34:29
what they can do is just go to hybridelo.com, right? And just fill out the information that we ask
34:35
there so we can learn a little bit more about you. You can learn more about Bonzo, see it in action,
34:40
schedule a demo. You know, let's have a conversation. See, that's what we're all about. Go to hybridelo.com
34:46
and take the next step to check it out if you think this is right for you. Famous last words?
34:52
Congratulations. Congrats, Bonzo. I'm so excited.
34:57
Anybody who didn't win, please come to Bonzo. We'd love to help you start generating leads
35:03
and check out mortgage marketing instance too, but thank you so much for your interest. It
35:07
seriously means a lot. Yes, indeed. Thank you for tuning in and hey, James, if you want
35:12
your free book, you know, to do DM me. Let's go. People, we will see you on the next live,
35:17
but once again, if you're interested in more info on Bonzo, you go to hybridelo.com. We'll see
35:24
on the next one, people. Miles Taylor. Thanks for being here. Appreciate it. Bye for now.
35:35
Hey, guys, what's up real quick? You've heard about the mortgage marketing pro membership before
35:38
and I just want to quickly remind you if that you're in a place in your business where you simply
35:42
need more purchased loans, you need to fill your pipeline with purchase business. Let's just face it,
35:47
agents are still a solid pillar of business and sources of purchase business for you.
35:53
Well, good news. Our mortgage marketing pro membership helps loan officers like you close more
35:57
loans without the hassle of chasing agents or cold calling. Done for you, agent classes, expert
36:03
training videos, a marketing automation platform that automates the entire process for you,
36:08
everything you need to build your personal brand in your local market, attracting
36:12
conferred agents into referral partners. Plus, done for you proven marketing materials and plug-and-play
36:18
content to make promoting your class, getting agents butts and seeds, partnering with affiliates,
36:24
real easy, but that's not all. You'll also get access to our weekly mastermind calls
36:30
with top L.O.'s authors, speakers and coaches to learn the best strategies to grow your business
36:35
right now in today's market. And as an extra bonus for limited time, for all new members,
36:42
you'll get access to a database of 200 agents in your local market that have closed anywhere to
36:48
from eight to 50 transactions in the last 12 months. And we'll provide that list
36:53
uploaded to our platform for you so you can get off to a fast start in reaching actually
36:57
productive agents. So what are you waiting for? You can check out more at mortgagemarketing.pro,
37:02
see more of the success stories there. And if you feel compelled to do so,
37:06
book a call, we'll have a chat. We'll see if it's a fit. Don't miss out on this opportunity
37:10
to take your mortgage business to the next level right now. Head over to mortgagemarketing.pro.