Latest / Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
How to run a world-class POV with Alexei Rubenstein, VP of Sales, Engineering, and Customer Success at Morphisec
Are you struggling to convert your Proof of Value (POV) to sales? Do your POV periods often extend beyond reasonable timelines? How can you involve multiple evaluators while keeping the process efficient and engaging?
In this episode of Cybersecurity Go-To-Market Podcast, Alexei Rubinstein joins Andrew Monaghan to tackle these challenges head-on.
🛑 Framework design for leading customers through POVs
🛑 Handling POV extensions and ensuring ease of customer evaluation
🛑 Maintaining engagement and alignment during the POV period
About our guest: Alexei Rubinstein is the VP of Sales, Engineering…
The skinny
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