Creating Value Alignment Between Brand and Creator | Molly Tracy of VRAI Digital
This week, Erica and Cassie connect with Molly Tracy, CEO and Founder of VRAI Digital, to chat all things influencer marketing and building a business in today's landscape. Here's a peek at what we cover in this episode: [00:03:31] - Molly shares her experience in influencer marketing (since 2012!) and the "why" behind her agency, VRAI Digital. [00:07:02] - Molly uncovers her top tips for brands looking to make the most out of influencer relationships today, and how to go beyond the transaction into a nurtured relationship that lasts. She also shares how to ensure that values align between…
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