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296 - How to Stay Culturally Relevant with Tara Loftis, Global President of Cetaphil
Have you washed your face with a skincare product in the past 10-15 years? There’s a good chance you used Cetaphil.
In this episode, I sat down with Cetaphil’s Global President, Tara Loftis, to talk about all things legacy brand and relevancy. If you go down to your local store, there’s a really high chance you’ll see legacy brands like Cetaphil on the shelves—and it’s been that way for YEARS. What makes a great legacy brand? How do you stay relevant in a changing environment?
And, we talk campaigns. Tara considers herself a product loyalist, but has since opened up to using celebrity…
The skinny
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