Marketing A Complex Tech Product, with Josh Dougherty
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he's worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies.
What you'll learn about in this episode:
How to market a complex product in four steps
Clarifying what you're really selling
Building trust with humans
Importance of being data driven
Keeping the balance between not getting lost in features and…
The skinny
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