Why Greeting Strangers Like Friends Kills Your Sales

Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint · Apr 27, 2026 · 5m · transcript

I was recently coaching someone who was struggling with a major frustration: about two out of every ten people were hanging up on her during the very first few seconds of her calls. What was confusing for her was that these weren't even cold leads—they were people who had actually responded to an advertising campaign and indicated interest.

So, why were they cutting the call? The culprit was a simple, seemingly polite phrase: I hope you’re doing well.

If you are in the habit of starting your sales calls with "I hope you’re doing well," "Happy Sunday," or "Happy New Month," I’m cutting…