Bet You Thought Your About Page Was About You

Talk Copy to Me | Content + Copywriting Podcast · Mar 3, 2022 · 35m

Imagine this, someone new finds your website, whether it's a blog that they found when they were searching on Google for something that they needed, maybe they were referred to your site by one of their family or friends. Or maybe they saw your social media content, and they decided they wanted to learn more about you. And now that they have their curiosity is piqued.

So where do you think the most natural place for them to go on your website would be?

If you guess the about page, you're right.

When people have decided that they're interested in learning more about you, as a business owner…