Latest / Influencer Confidential / How To Get Booked On Podcasts As A Guest #294

Transcript

How To Get Booked On Podcasts As A Guest #294 · Influencer Confidential

• 0:00
  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
• 0:04
  Speaker 1: Nina Zeta and I will be your host. I love
• 0:07
  Speaker 1: working with brands and influencers on all things business strategy.
• 0:11
  Speaker 1: Are you ready to learn what it takes to work
• 0:13
  Speaker 1: in this influencer industry and see behind the current Well
• 0:16
  Speaker 1: let's jump in. Hey everyone, welcome back to our series
• 0:23
  Speaker 1: where we're going to be talking about pitching as a creator,
• 0:27
  Speaker 1: pitching as a business owner, pitching as an expert. But
• 0:30
  Speaker 1: instead of focusing on brand deals, I want you, guys
• 0:32
  Speaker 1: to expand the type of things you pitch about. And
• 0:35
  Speaker 1: today I want to talk about pitching you to be
• 0:37
  Speaker 1: a guest on podcasts because that should be something that
• 0:41
  Speaker 1: is on the top of your mind in terms of
• 0:43
  Speaker 1: growing your audience, getting different visibility, growing your credibility right
• 0:48
  Speaker 1: and podcasts are an amazing way to do this. So,
• 0:50
  Speaker 1: if you are a business owner that is pitching you
• 0:53
  Speaker 1: business that you're pitching you know, maybe other people and
• 0:55
  Speaker 1: your networking, today I want to talk about how we
• 0:58
  Speaker 1: can pitch you to be a guest on other people's podcasts. Now,
• 1:03
  Speaker 1: you may be like, you know, why should I even
• 1:04
  Speaker 1: spend time on this? Like is it even worth my while.
• 1:07
  Speaker 1: Here's the thing, there's different styles of pitches that are
• 1:10
  Speaker 1: going to have different effects on your bottom line. When
• 1:12
  Speaker 1: you partner with a podcast, you know you are automatically
• 1:16
  Speaker 1: setting yourself up to be an expert and authority in
• 1:19
  Speaker 1: a certain space. It can help with visibility. Now, sometimes
• 1:23
  Speaker 1: people are like, oh, but that podcast is so small,
• 1:25
  Speaker 1: like it's not even worth it. They're small now, they
• 1:28
  Speaker 1: may grow and you were featured on it, right, Like,
• 1:31
  Speaker 1: being one of the very first on a podcast does
• 1:34
  Speaker 1: not necessarily mean it's not worth your time. Obviously, it's
• 1:37
  Speaker 1: an opportunity that you should vet. But if you are
• 1:40
  Speaker 1: looking to, you know, get exposure, put yourself out there,
• 1:43
  Speaker 1: podcasts are a great way to do that. It's just
• 1:46
  Speaker 1: also a great way to network with the hosts. Like
• 1:48
  Speaker 1: I feel like anyone that I've interviewed on my podcast
• 1:50
  Speaker 1: like now i feel like I'm connected with them on
• 1:52
  Speaker 1: LinkedIn or I'm able to you know, connect with them.
• 1:54
  Speaker 1: Some of them. I've done really great partnerships with some
• 1:57
  Speaker 1: of them I'm on like texting basis with not all
• 2:00
  Speaker 1: started with having them as a guest on my podcast
• 2:03
  Speaker 1: or me being a guest on theirs. So you just
• 2:06
  Speaker 1: don't know where these relationships are going to lend itself
• 2:09
  Speaker 1: to when you think about getting your links out there.
• 2:11
  Speaker 1: Every time I do an episode, I get to have
• 2:14
  Speaker 1: my link, you know, in their show notes, and that
• 2:16
  Speaker 1: drives from a search perspective. Now, you know, backlinking and
• 2:20
  Speaker 1: making sure that you are putting yourself in those certain spaces.
• 2:24
  Speaker 1: It is very helpful and also just something that you
• 2:27
  Speaker 1: may not even be thinking about when you reach out
• 2:30
  Speaker 1: to a podcast and you're putting yourself up there. It's
• 2:33
  Speaker 1: also fresh material to give to your audience, like, oh,
• 2:35
  Speaker 1: I was featured on this podcast this week, and it
• 2:38
  Speaker 1: kind of lets you shine in a different way. Like
• 2:40
  Speaker 1: maybe you're not doing educational sort of content, you're doing
• 2:43
  Speaker 1: comedic content, or you're doing you know, fashion content, but
• 2:46
  Speaker 1: all of a sudden, now they see you talking about
• 2:49
  Speaker 1: your business in this way or talking about fashion in
• 2:51
  Speaker 1: a different way. It really gives your audience a different
• 2:53
  Speaker 1: way to connect with you. So you know, for me,
• 2:56
  Speaker 1: this is something that absolutely should be a muscle that
• 2:59
  Speaker 1: you flex and energy that you put into through pitching
• 3:02
  Speaker 1: now just like any other pitch list. Last week we
• 3:05
  Speaker 1: talked about pitching to other creators. Right, why you should
• 3:07
  Speaker 1: be networking with other people in your industry or your niche. Well,
• 3:11
  Speaker 1: the first step of a pitch is building that list,
• 3:14
  Speaker 1: and that's what we need to do now with your podcast.
• 3:17
  Speaker 1: The difference is is like when you want to be
• 3:19
  Speaker 1: on a podcast, like oftentimes you are a podcast listener,
• 3:23
  Speaker 1: but if you're not, you're like, you know, I don't
• 3:24
  Speaker 1: even listen to podcasts. Well, we got to get you
• 3:26
  Speaker 1: inside of Apple podcasts. We got to get you inside
• 3:28
  Speaker 1: of Spotify. Start looking up keywords. Spotify makes it so
• 3:32
  Speaker 1: easy to find podcasts via keywords. If you're in fitness,
• 3:35
  Speaker 1: you could literally type in like weight loss tips or
• 3:38
  Speaker 1: fitness tips and it will populate keywords and episodes that
• 3:43
  Speaker 1: rank for that keyword. Right, so you know you want
• 3:47
  Speaker 1: to do that research on the platforms natively before you
• 3:51
  Speaker 1: start looking up on AI and Google and all of that.
• 3:54
  Speaker 1: Go in and manually go onto Spotify and look up
• 3:56
  Speaker 1: a keyword and you'll see that different things pop up.
• 4:00
  Speaker 1: Same thing for Apple Music. You know, these are all
• 4:01
  Speaker 1: podcasting platforms that you can go in and search episodes. Now,
• 4:05
  Speaker 1: a second way to build your list is literally just
• 4:08
  Speaker 1: going on chat GPT or claud or whoever you're using
• 4:11
  Speaker 1: and saying, give me the top twenty podcast in this
• 4:14
  Speaker 1: in the fitness niche and may want to look into it.
• 4:16
  Speaker 1: And you may even want to get your prompt to
• 4:17
  Speaker 1: be a little bit more specific and say, are there
• 4:20
  Speaker 1: any new podcasts that launched this year or last year
• 4:23
  Speaker 1: or that are a year old? Why am I looking
• 4:25
  Speaker 1: for new ones? It's because sometimes when they are a
• 4:27
  Speaker 1: new podcast, they may be more looking for guests versus
• 4:30
  Speaker 1: reaching out to like a top podcast that is getting
• 4:33
  Speaker 1: thousands and thousands of pitches a day. You know, maybe
• 4:36
  Speaker 1: reaching out to a smaller podcast is a really good
• 4:39
  Speaker 1: way to get your feet wet and to get started.
• 4:41
  Speaker 1: If there's other creators that you admire that have been
• 4:43
  Speaker 1: featured on a certain podcast, you could totally save that.
• 4:47
  Speaker 1: Maybe you see a video on you know, TikTok or Instagram.
• 4:51
  Speaker 1: That's how I learn about podcasts actually, because I see
• 4:53
  Speaker 1: clips of people talking. Then you can go research that
• 4:56
  Speaker 1: podcast and you know, pin it, add it to a
• 4:59
  Speaker 1: tab on in Instagram, added to a collection like podcasts
• 5:02
  Speaker 1: I want to pitch. And because you've seen other creators
• 5:05
  Speaker 1: that you respect on those podcasts, you're similar to them. Boom,
• 5:09
  Speaker 1: You're going to reach out and send them a pitch
• 5:11
  Speaker 1: about whatever it is that you want to send, which
• 5:13
  Speaker 1: you want to speak on. Now, as someone who has
• 5:15
  Speaker 1: a podcast myself, I'm going to tell you the three
• 5:17
  Speaker 1: things that I look for in an upcoming guest. I
• 5:20
  Speaker 1: want to look for someone who is an expert in
• 5:22
  Speaker 1: their field. And that just means like they know what
• 5:24
  Speaker 1: they're talking about and they have a niche on what
• 5:26
  Speaker 1: they're talking about, Like they are very clear in an
• 5:30
  Speaker 1: area of expertise, right, versus someone who's like all over
• 5:33
  Speaker 1: the place. That's what I'm looking for. I also I
• 5:35
  Speaker 1: am looking for something outside of the expertise, but like value,
• 5:38
  Speaker 1: Like I feel like they're going to bring value to
• 5:39
  Speaker 1: my audience, because my audience is listening to my podcast
• 5:42
  Speaker 1: and I want them to be like, oh wow, that
• 5:44
  Speaker 1: was really good. That was helpful, So not just like
• 5:46
  Speaker 1: what am I going to get from it? But hosts
• 5:48
  Speaker 1: are looking for people who are valuable. Do you have
• 5:51
  Speaker 1: resources you can share? Do you have a resource library?
• 5:53
  Speaker 1: Do you have freebies you can also give their guests? Right,
• 5:57
  Speaker 1: these are things that you would want to mention in
• 5:59
  Speaker 1: your pitch, like I have entire resource library, or I
• 6:01
  Speaker 1: have freebies that we can give your guests. Now you
• 6:04
  Speaker 1: appear valuable, and then obviously they want to find someone
• 6:07
  Speaker 1: that's also going to promote the episode. So if you
• 6:09
  Speaker 1: do have a following, if you are an influencer, if
• 6:12
  Speaker 1: you have a newsletter list, if there is a way
• 6:14
  Speaker 1: for you to promote this episode, that is obviously going
• 6:17
  Speaker 1: to make you stand out because now you're saying, hey,
• 6:20
  Speaker 1: not only do I want to come on, I want
• 6:22
  Speaker 1: to share it with my people as well. And that's
• 6:24
  Speaker 1: always a green flag when someone is selecting you to
• 6:28
  Speaker 1: be a guest on their podcast. Now, what should you
• 6:30
  Speaker 1: include in your pitch? So the pitch structure, similar to
• 6:34
  Speaker 1: a lot of the pitch structures we talk about here
• 6:36
  Speaker 1: at Sidewalker Daily, is ensuring that the opening line of
• 6:39
  Speaker 1: your pitch is really, really strong and it positions you
• 6:42
  Speaker 1: as the expert that you are. Maybe you have a community,
• 6:46
  Speaker 1: so I always lead by saying I have a community
• 6:48
  Speaker 1: of one hundred and sixty thousand creators, So that's something
• 6:51
  Speaker 1: I include in my opening. I actually then will personalize
• 6:55
  Speaker 1: a piece of the pitch. I'll say something I love
• 6:56
  Speaker 1: about the company, like I saw this article you guys wrote,
• 6:59
  Speaker 1: or this PODC episode you did, and I loved when
• 7:02
  Speaker 1: you mentioned XYZ. Or I'll just really personalize it because
• 7:06
  Speaker 1: I want them to know that I did my research,
• 7:09
  Speaker 1: and then I'll give them ideas of episodes, so like,
• 7:12
  Speaker 1: here are some episode ideas, right, so that they can
• 7:15
  Speaker 1: actually envision what I would be talking about or what
• 7:17
  Speaker 1: I would want to bring to. Now here's where it
• 7:20
  Speaker 1: gets different than a traditional pitch. I have a media kit,
• 7:24
  Speaker 1: but this is my podcast media kit. So this is
• 7:27
  Speaker 1: my media kit that positions me as an expert and
• 7:29
  Speaker 1: a podcast guest versus like my traditional media kit. Now
• 7:32
  Speaker 1: it's very very very very similar. There's probably one or
• 7:35
  Speaker 1: two slides that are a little bit different in my
• 7:37
  Speaker 1: podcast deck, Like, for example, it shows me that all
• 7:40
  Speaker 1: the podcasts that I've been featured on. It includes like
• 7:43
  Speaker 1: a little bit more of like me doing speaking jobs,
• 7:46
  Speaker 1: et cetera, et cetera. Again, like maybe if I was
• 7:48
  Speaker 1: pitching for a brand deal, they don't need to see
• 7:50
  Speaker 1: like all the episodes I've been featured on in other places.
• 7:52
  Speaker 1: These are slides that you can always swap out, but
• 7:56
  Speaker 1: it is important that you realize when you pitch to
• 7:58
  Speaker 1: be a guest on someone's they're seeing this email, they're
• 8:01
  Speaker 1: seeing some ideas and then they're seeing your media kit
• 8:04
  Speaker 1: and that media kit is like, are you official or
• 8:07
  Speaker 1: are you just a hobbyist? You want your company deck,
• 8:11
  Speaker 1: your podcast, you know, guest deck to look the part,
• 8:14
  Speaker 1: because people will judge you off of that. They're opening
• 8:17
  Speaker 1: your email, they're seeing it and they're like, oh wow,
• 8:18
  Speaker 1: like this person looks good. Your media kit represents you.
• 8:21
  Speaker 1: It makes you look professional. It makes you look like
• 8:24
  Speaker 1: safe and trustworthy and valuable and that you have expertise,
• 8:28
  Speaker 1: you know, because that's what really good design does. So
• 8:32
  Speaker 1: you know, making sure that you guys give that love
• 8:34
  Speaker 1: to your media kit, but also ensuring that you know,
• 8:37
  Speaker 1: you really give it a glaze over before you send it.
• 8:40
  Speaker 1: Maybe you're just using your traditional media kit and that
• 8:43
  Speaker 1: could be totally fine, but again it needs to have
• 8:46
  Speaker 1: that wow factor. Now, if you're the type of creator
• 8:48
  Speaker 1: or business owner that if I was to show you
• 8:50
  Speaker 1: one of these decks and you could just like replicate
• 8:52
  Speaker 1: it and do it yourself, then you're gonna want to
• 8:54
  Speaker 1: go ahead and take a look at our pitching to
• 8:56
  Speaker 1: brands master course. Not only will it outline the staff
• 9:00
  Speaker 1: to send an effective pitch, but it is also going
• 9:03
  Speaker 1: to show you these materials how to build them. That's
• 9:06
  Speaker 1: something that you're interested in and learning more about how
• 9:08
  Speaker 1: to build these materials so that you can pitch more effectively.
• 9:11
  Speaker 1: Go ahead and check out that link below to our
• 9:13
  Speaker 1: Pitching a Brand's master course and do not forget to
• 9:15
  Speaker 1: use the code for five hundred off. Now, something you
• 9:18
  Speaker 1: may or may not be able to do, depending where
• 9:20
  Speaker 1: you are at in your business, is get a warm introduction.
• 9:23
  Speaker 1: So if you were wanting to be on a podcast
• 9:25
  Speaker 1: and let's just say your friend was on that podcast
• 9:28
  Speaker 1: or you know someone, getting a warm intro is always
• 9:31
  Speaker 1: going to help, and don't be afraid to ask for it.
• 9:33
  Speaker 1: So this is something I feel like we get nervous about,
• 9:36
  Speaker 1: but again, you have one life. This is your life,
• 9:39
  Speaker 1: this is your business, and you need to advocate for yourself.
• 9:41
  Speaker 1: The worst thing that friend could say is no, I
• 9:42
  Speaker 1: don't feel comfortable, but ask for that introduction. If you
• 9:45
  Speaker 1: can have a warm intro, this is always a really
• 9:48
  Speaker 1: good way to get your pitch to actually be read
• 9:52
  Speaker 1: because someone has kind of vouched for you. Now, something
• 9:55
  Speaker 1: that I wanted to speak about, I myself do not
• 9:58
  Speaker 1: use these services, but I did. I just want to
• 10:00
  Speaker 1: mention them because I think it is important for y'all
• 10:03
  Speaker 1: to know they exist, is that there are podcasts like
• 10:06
  Speaker 1: guest matching services. They basically pitch on your behalf and
• 10:11
  Speaker 1: they are like pod match for example. These are like
• 10:14
  Speaker 1: services that you know they help you. Obviously you have
• 10:17
  Speaker 1: to pay for them. Anytime I've been on a podcast,
• 10:19
  Speaker 1: I've pitched it myself, and anytime I've been asked to
• 10:22
  Speaker 1: go on a podcast, it's because they have pitched me.
• 10:25
  Speaker 1: So I can't say I have had experience with these sites.
• 10:27
  Speaker 1: Maybe you guys have. I'm always open to any and
• 10:30
  Speaker 1: all thing. I'm not gonna say no to things that
• 10:32
  Speaker 1: I haven't tried. I teach pitching, so I'm very much
• 10:37
  Speaker 1: about like go direct to source and pitch yourself versus
• 10:41
  Speaker 1: third party pitching. But I'm not against it. I'm open
• 10:45
  Speaker 1: to learning more about it. I think it's something you
• 10:46
  Speaker 1: guys could research as well. But I did want to
• 10:49
  Speaker 1: let you know about these podcast guest booking platforms because
• 10:53
  Speaker 1: they exist something you may want to look into. Now
• 10:56
  Speaker 1: when it comes about the podcast pitch, I know we
• 10:57
  Speaker 1: talked about this before, but this idea just came to
• 10:59
  Speaker 1: me and I was like, wait, I need to mention
• 11:01
  Speaker 1: this there's a blend of pitching yourself but also pitching
• 11:04
  Speaker 1: the topic. You want to talk about that angle, that hook.
• 11:07
  Speaker 1: If you have an audience, you are going to want
• 11:09
  Speaker 1: to leverage it. If you don't have an audience, well
• 11:11
  Speaker 1: obviously we can't leverage it. So then you're really going
• 11:13
  Speaker 1: to have to lean into the topic and why you
• 11:16
  Speaker 1: are a person that can speak to set topic. So
• 11:19
  Speaker 1: when we think about like these angles and these topics,
• 11:22
  Speaker 1: really think about the hook, even if you have to
• 11:24
  Speaker 1: go into AI. For example, for me, I wouldn't pitch
• 11:26
  Speaker 1: like how to work with brands right versus like a
• 11:29
  Speaker 1: strong topic like why most creators will never make money
• 11:32
  Speaker 1: from brand deals. So really thinking about that hook, that angle.
• 11:36
  Speaker 1: Don't just pitch like a soft concept, going really hard
• 11:39
  Speaker 1: on the topic you're pitching anytime. You can use numbers
• 11:42
  Speaker 1: as well, like this also qualifies it. So for example,
• 11:46
  Speaker 1: if you were talking about fitness, instead of saying like
• 11:48
  Speaker 1: how to lose weight, maybe you would pitch like the
• 11:50
  Speaker 1: thirty pound weight loss hack not enough people are talking about.
• 11:54
  Speaker 1: Again I'm just making this up, but like using numbers
• 11:57
  Speaker 1: is a really strong way as well to qualify the
• 12:00
  Speaker 1: experience and the value that you're gonna bring. Like we
• 12:03
  Speaker 1: mentioned before, you know you're gonna want to start with
• 12:06
  Speaker 1: the smaller podcasts first before you go like to the
• 12:09
  Speaker 1: bigger ones. And I'm not saying don't pitch your dream podcasts.
• 12:12
  Speaker 1: I'm gonna pitch my dream podcasts and I'm gonna pitch
• 12:14
  Speaker 1: them until I get a yes. But it's also important
• 12:18
  Speaker 1: to have that experience because let's just say, you get
• 12:20
  Speaker 1: your guess and you've never spoken on a podcast before,
• 12:23
  Speaker 1: you may feel like a little like not prepared. So
• 12:26
  Speaker 1: get your feet wet, get that experience with those smaller
• 12:28
  Speaker 1: podcasts before you go to the bigger ones. I hope
• 12:32
  Speaker 1: you guys enjoyed today's episode about pitching podcasts. So what
• 12:36
  Speaker 1: is your homework. Build out your podcast hit list, research
• 12:39
  Speaker 1: the keywords on the platform themselves. Build out your list,
• 12:43
  Speaker 1: get the brand's emails, send them your pitch, and again
• 12:46
  Speaker 1: put energy into pitching yourself to be on these podcasts.
• 12:50
  Speaker 1: It is a great way to expand your audience and
• 12:53
  Speaker 1: reach a new one. Now make sure you're tuning in
• 12:56
  Speaker 1: because on the next episode of learning about how to
• 13:00
  Speaker 1: expand your pitching outside of brand deals and being that
• 13:03
  Speaker 1: pitching engine, I want to talk about pitching media. I
• 13:07
  Speaker 1: want to talk about pitching press, which is a great
• 13:10
  Speaker 1: way to also get additional eyeballs on your account and
• 13:13
  Speaker 1: on your page, and get some good logos for your
• 13:16
  Speaker 1: media kit, get some good information for your credibility on
• 13:19
  Speaker 1: your email signature, all of that you know as featured on, etc. Etc.
• 13:24
  Speaker 1: I hope you enjoyed today's episode. If you did, make
• 13:27
  Speaker 1: sure to rate, review, and subscribe to our show and
• 13:30
  Speaker 1: visit Sidewalkerdaily dot com for more resources on all things
• 13:35
  Speaker 1: influencer marketing and social media. Until next time,