Latest / The Setpoint: Strategy, Leadership, & Building with Intention
The Starting Point
Every system has a setpoint: the baseline it returns to no matter how far it gets pushed off course. In this trailer for The Setpoint, brand strategist Karissa Johnson introduces the idea that gives the show its name, and explains why most founders are operating from a baseline they never chose on purpose.
If you lead a business and have ever felt like your team keeps drifting back to old habits no matter how many times you've corrected course, this episode names the mechanism behind that. Your brand has a setpoint. Your leadership has a setpoint. The question this show exists to answer is…
The skinny
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