E36:Your Clients Should Be Your Marketing Department: How HawkSoft Grew on Word of Mouth
You built your agency on relationships. Now everyone's telling you to automate, buy more leads and spend more on ads. Darrin DeFouw has watched that pressure from inside one of insurance's most loved software companies for 22 years.
Darrin joined HawkSoft in 2004 as employee #8, after years as an agent and CSR. His interview was a backyard barbecue with the founder's family, his first desk was a shelf in a coat closet, and the first thing he was told was that his family comes first. Always.
In this episode of Elevate the Hustle, Darrin joins Stanley Meytin and Dominic Piccirillo to share how…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.