How to Sell on TikTok Shop With AI
How do the best brands actually win on TikTok Shop, and where does AI genuinely earn its keep in the process?
Summary
Matt Edmundson talks with Sohun Sanka, founder of Clankers and former head of growth at the TikTok Shop outreach tools Euka and Reacher. Having audited more than 2,000 affiliate programmes and seen the backend of over 150 agencies and 1,000 brands, Sohun has a clear read on what separates the brands that win on TikTok Shop from the ones quietly burning through samples.
The conversation moves from the biggest mistake most of us make with AI (never showing it what good looks…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.