E101 John Elkington: The Godfather of Sustainability
John Elkington has spent over four decades shaping the global sustainability movement. Dubbed the “Godfather of Sustainability”, he has advised some of the world’s largest companies, coined influential terms like the Triple Bottom Line, and continuously pushed businesses to think beyond profit.
John sits down with Rich Stockdale in our Shoot Room Sessions on tour, for a thought-provoking conversation about the evolution of environmentalism, the role of activism in business, and what the future holds for sustainability. He reflects on his career, the patience required to shift corporate…
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