491: Jay Baer | Hug Your Haters
Jay Baer (@JayBaer), author of Hug Your Haters: How to Embrace Complaints and Keep Your Customers, shows us why we should strive to understand our haters and communicate with them instead of getting defensive or -- worse -- ignoring them altogether.
"When you answer your critics in public, they never see it coming. You can blow their minds and steal their hearts." -Jay Baer
The Cheat Sheet:
Customer retention should take precedence over acquiring new customers in any business, yet marketing budgets overwhelmingly exceed customer service budgets across all industries. Why?
Thanks to social…
The skinny
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