"Why Experts Matter, Since AI Can't Tell The Truth!" with Eric Sheinkop & Judith Levey Sheinkop
Scott and Hayley first start with co-founders of The Desire Company Judith and Eric on how they have built out this "expert" content enterprise while still being married with kids! Such great advice and so relatable. We then get into how Retail Media affects video content. Why and how the retailers and brands are finding the ROI on what The Desire Company is producing. Influencers are an important part of ecommerce, the numbers are there, having expert videos is not an either or situation, so we find out how and why! Enjoy Always Off Brand is always a Laugh & Learn!
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The skinny
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