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Local Legends: Mastering Hyper-Local Marketing in Real Estate · The Real Estate Agent Playbook

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  Do you think that your real estate business would improve if you were
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  the prototypical mayor of your town?
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  Well today we're going to talk about hyper local marketing.
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  Hopefully throw you some ideas and absolutely Empower you to go out and take
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  over market share in your local area.
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  So stay tuned
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  What's up, guys?
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  Jeremy Kane real estate agent playbook helping agents win every single day at
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  the game of real estate I hope this video or this podcast finds you well, please
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  like comment subscribe on the youtube And if you're listening on podcasts, please
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  share with your favorite real estate agent And if you're so inclined leave me
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  a five star review We're really growing this community and just bringing you all
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  of the up to date information as we go I'm sure you've heard that taking over
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  your local market and, you know, kind of dominating around your neighborhood
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  is a very traditional way to go.
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  Today I'm going to give you 10 ideas on how to insert your dominance into that
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  community and absolutely take over.
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  So let's start off.
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  Number one, community event sponsorships.
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  This is.
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  And, you know, across the board, small towns, anything, if you have,
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  you know, a farmer's market, or, you know, if you have a high school, you
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  know, sporting event that your kiddos are playing in or whatever, anything
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  in the community to sponsor and help out that community to those, you know,
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  places where absolutely the donations are, are acceptable and go to good use.
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  Take advantage of that.
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  Those community events.
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  Are certainly key in bringing the community together and there is not a
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  problem with you being at a community event and being the real estate agent
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  that's supporting that and propping that up and always on people's minds because
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  as people cycle through the community, you know, if they're leaving, they're going
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  to call you if they're coming, they're going to, you know, get to know you.
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  And so it's a great opportunity to meet people, build relationships.
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  And of course it's hyper local.
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  It's where you're already going.
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  Maybe you already take the family to the fair that's, you know, in your
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  County or in your city, like just go and, and maybe you have a booth there.
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  Maybe you have the dunking booth that at the high school homecoming parade or
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  whatever you can do to, you know, have some brand awareness, but give back to
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  that community in ways that are more fun and not necessarily, Hey, here's your.
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  Here's your calendar for the year, you know, with my face all
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  over it and that kind of stuff.
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  So community events are absolutely massive.
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  The next is local market reports.
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  Have these on hand so that you're ready to go.
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  I know a lot of CRMs have them built in and so on, but if we have that
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  local market report, We can, you know, easily, you know, bridge that
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  conversation from, you know, just kind of small talk to, Hey, I have this,
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  you know, community market report.
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  I can send you right now.
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  What's your email?
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  Boom, send it out.
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  Now you're collecting their data and you're building that relationship
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  and transitioning it from, you know, a community friend or whatever to,
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  you know, the real estate resource.
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  So those, those local market reports are absolutely key.
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  I like to do them in video, so you can have a video that you can, you know, send
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  links to, grow your YouTube channel, all those things are absolutely key, but also,
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  hey, friend me on Facebook, or like my business page, I do a, a community market
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  report every single month, or whatever, so, there's multiple ways to do it.
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  Some people just have a PDF that they send out or CRMs will send kind of
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  some, some basic info out as well.
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  But this is absolutely key, to your success is having some of these items
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  of value in your area of expertise.
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  Next, let's talk about neighborhood guides.
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  I met with the homes.
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  com guy and he said that they're really focusing on building these
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  neighborhood video tours and getting into the communities and doing this.
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  So somebody like homes.
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  com owned by CoStar who's looking to take out Zillow is doing it.
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  It might be something that the consumer is looking at.
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  Right, they're spending their hard earned money, but what they can't do is
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  make it Hyper local from a perspective of somebody that's in that community.
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  They're just paying someone to drive around and film some things
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  and do that piece where you can absolutely be that guy that's
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  providing a neighborhood guide, right?
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  Where's the best places to eat that the locals go.
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  All of these things that you can provide as a member in that community.
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  That these big, you know, tech companies can not.
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  So building that neighborhood guide, talking all about, the amenities and
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  the schools and everything that you're already immersed in where your target
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  avatar would be like, Hey, I need that information quickly, whether that's a
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  video or one sheet or whatever, make neighborhood guides and differentiate.
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  And you say, well, Jeremy, like I live in one neighborhood.
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  I can't do them for all.
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  Certainly you can, because as you know, especially in the bigger
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  cities, these little suburbs, these little downtowns, these little.
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  You know, nooks and neighborhoods are very different, so building those,
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  those community tours and those guides is absolutely a way to become, very
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  well known in those communities.
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  The next is optimize your Google business page.
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  This is probably a very underutilized piece and it's difficult.
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  Google makes it very difficult to get, you know, verified and all the
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  things, but stay with the fight.
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  I've never heard of anyone not being able to do it.
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  It has taken multiple times, but this Google business page certainly drive
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  your, you know, testimonials to that.
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  So there's somewhere to go.
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  But you can also check into local restaurants leave reviews.
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  I just got a notification that my Christmas Light tour got that's 40,
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  000th view like my picture that I posted right of the lights over here bandamere
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  Speedway by my house and 40, 000 views that's 40, 000 people that see that
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  Jeremy Kane realtor in Denver in the suburbs, you know is is in the community
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  and that's unfortunately I'm going to be honest, that's the only review
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  I've done in the last four months.
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  Maybe I should do more of those, but this Google business page is
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  a place to, you know, kind of a database to own your testimonials
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  and do all of those things, but also outwardly engage with the community.
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  And provide those testimonials and every person that's looking to eat
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  at, you know, Taco John's down the street is going to see your name.
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  And, and maybe that, could be lucrative at some point.
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  The next is hyperlocal content creation.
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  For those of you that are on YouTube and Instagram and doing the things like
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  interviewing business owners, right?
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  Interviewing those small businesses, giving them free ways
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  to get their business out, right?
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  Not a lot of businesses are out there on, On video.
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  So if you're doing an interview, Hey, what's your mission, what's
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  your passion, what's your story, all of this stuff, what do you do, what
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  do you do for the community, right?
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  Giving them a platform to talk and then blast that out when people are in the
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  area looking for, you know, a restaurant or a benefit to donate to or whatever.
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  That could come up and you're going to be hyperlocal with those tags and keywords,
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  and they're going to also share it, right?
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  So this is a good way to grow your audience through their audience.
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  Maybe they have a really good Facebook, you know, following because they've
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  been on it since the beginning and haven't really managed it, but people,
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  you know, You know, put stuff up there, funny stuff, or, you know, there's a
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  community that goes back and forth.
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  Well, if you say, Hey, check out this YouTube video I
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  did with the local realtor.
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  Well, then that's going to bring all of that audience onto your channel and
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  hopefully, you know, generate some brand recognition at the very least, if not
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  generate some other, you know, businesses saying, Hey, would you do that for me?
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  Or, Hey, you did that.
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  That's really cool.
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  I want to, you know, support the people that are close with
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  the people that I support.
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  Let's let's talk about buying a house or whatever.
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  So you're you're out there and just highlighting the community and no
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  better way to become, you know, the prototypical mayor of your town, then
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  propping up these small business owners and getting involved in that community.
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  That way.
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  The next is obviously partnerships with local businesses.
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  Some things that I've done in the past is, Hey, 10 percent off, you
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  know, your furnace cleaning before the winter with, with this HVAC company.
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  Different, different, initiatives that people are doing.
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  Come and partner with people, right?
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  Hey, you know, free buyer consultation.
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  When you know, you mentioned whatever at the ice cream shop or
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  there's a ton of things you can do.
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  So come in partnership and, and understand that it is a partnership, right?
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  It goes both ways.
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  Hey, I'm going to provide you this free marketing.
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  If you ever need anything with real estate, let me know.
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  Or if anybody can I leave my cards here, whatever, you know,
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  that looks like, is absolutely.
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  A way to kind of continue to build that momentum and continue to
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  build that community recognition.
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  The next thing you can do is community residence, right?
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  Talk to some of your past clients and say, Hey, I'm going to have a video crew.
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  We're going to go talk to some clients and talk about what it's like.
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  What's your, what's your advice for people that are moving here?
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  Maybe you have somebody move from Texas and that's, you know, a lot of
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  people are moving from Texas, right?
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  Or maybe you're in California and people are moving, away or whatever.
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  And you're, you're talking about.
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  People's experience, what's going on, you know, because people are going
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  to relate to those stories, right?
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  If, if I'm in California looking to move to Colorado and I see, oh, you know,
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  moving from California, Colorado, boom, this pops up an actual resident that
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  Jeremy worked with, who's now talking about their experience and how, how their
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  transition has been, what they like about Colorado, what they miss about California.
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  And then that story relates and then you're the resource to make that happen.
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  And so those community interviews are, are huge, obviously local heroes.
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  Maybe there's a small sports team or something that, you know,
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  you can get in our college or, you know, anything like that.
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  Those people are always willing to kind of share their stories and, And do the thing.
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  So that's, that's the next thing is interview.
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  These community people interview the community mayor.
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  There's a guy in Utah that's doing a really good job right now going
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  around superintendent mayor, you know, business owners, and he's just
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  sitting down having conversations, what's the future look like?
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  Why did we do this?
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  What, what have you seen from this?
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  And it's just kind of peeling back the curtain just a little bit.
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  And he's the resource that's making that happen.
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  So super cool.
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  Ideas around that and just interviewing community members as well.
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  Next is a community page on a website obviously these Facebook groups next
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  door is kind of Made it known that if you have these hyper local groups
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  you can definitely if you own them you can kind of Control the narrative
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  and control who's in there and and make that community go and make it You
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  know, a bunch of people sharing stories and sharing, you know, referrals.
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  And if you create that environment in your community, it's definitely a good thing.
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  So, those community pages, driving people to your website, talking
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  about, you know, different community events or whatever you're looking at.
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  If you're getting hyper local.
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  This is something that you can absolutely do.
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  And then the next is outwardly engage with similar groups, right?
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  Be a part, be a resource in those.
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  It's not all about getting and getting and getting, what are you giving?
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  Because the more you give, the better it will be.
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  And so get into the next doors and share your experiences.
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  And if someone needs an electrician, drive your business to those business
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  partners that you have set up because they will then return the favor.
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  Hey, how'd you get that guy?
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  Oh, well, he just, And I knew you could take care of them.
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  I knew it was in your service area and bam, here we go.
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  So utilize that, utilize your relationships, be that connector and
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  utilize these, these groups and these strategies as a consumer, as well as,
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  you know, maybe an admin or whatever.
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  So I hope these helped you kind of get some ideas, stir up some
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  ideas about becoming hyperlocal.
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  In your advertising and marketing efforts because truthfully, most of
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  these things that I just mentioned, you can absolutely do for free.
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  All it's going to do is cost you your time, which obviously that's important,
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  but if you're being strategic and you're building this and you're the, all of
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  a sudden the go to real estate agent because you've interviewed the go to,
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  you know, hairstylist and the go to, you know, rental car company and the
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  go to bookstore and all these things.
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  Then you've kind of developed a community of the go tos and that's exactly
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  what we want to do in this industry.
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  If there's any ideas that you have had success with, please comment below.
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  If you're interested in developing a plan, I'd be happy to book a call with you.
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  The realtor game plan call below.
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  and thank you so much for tuning in, like comment, subscribe, share the
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  podcast, and we'll see you next time.
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  Bye bye.