Latest / The Real Estate Agent Playbook / Stop Chasing Likes: Build Real Estate Success with THIS Strategy

Transcript

Stop Chasing Likes: Build Real Estate Success with THIS Strategy · The Real Estate Agent Playbook

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  are you feeling stuck in the social media hamster wheel
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  you are not alone
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  this is something that as we look at the metrics
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  and we're diving in the analytics
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  and the analytics go deeper and deeper
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  every single time you
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  as somebody who's just trying to
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  get the ball rolling with social media
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  or have been trying for a long time
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  stop worrying about those vanity metrics
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  I'm gonna give you the strategy
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  to focus on your perfect tribe
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  and what you can do to have your best year ever
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  what's up guys
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  I'm Jeremy Kane with the Real Estate Agent playbook
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  helping you win every single day
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  at the game of Real State
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  we do have this on the podcast over on the audio side
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  so make sure you go follow over there
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  if you're on the road
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  and all the things you don't need to see
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  my Beautiful Face also on the YouTube uh
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  so please like subscribe on YouTube
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  hit the notification bell
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  and if you're listening on audio
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  thank you so much we're growing that community
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  uh
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  please share the podcast with your favorite real stage
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  and that might need to hear it
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  I get it in social media
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  we have all of this creative juices flowing
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  we have the great idea
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  we feel like we've delivered a message
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  whether it's on video or a picture or the perfect post
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  and it doesn't get any engagement or traction
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  this is absolutely something that has to
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  happen over and over and over again before
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  things might take off for you
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  and they'll take off at you know
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  the most crazy times so for now
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  let's help you understand that
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  if we are just staying consistent
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  you may already be getting in front of the people
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  that matter and the right people for you
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  but let's take a step back from that
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  if we can focus on just
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  providing the value
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  and the information to the small handful of people
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  that already know like and trust you
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  you can take your business to the next level
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  so how do we do this right
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  please I'm not telling you to drop all the social media
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  and quit doing the tik toks
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  and quit doing the YouTube videos
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  that's not what this is about
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  but stay consistent stay in practice
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  keep providing value
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  and doing what you need to do to advance your brand
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  right social media starts with the brand
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  before the viral post before all of the things
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  it starts there and so
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  I was listening to a podcast that Ed Mylet
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  was doing recently
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  and it just was talking about this exact thing
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  just focus on these people right in front of you
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  the people that you can serve right
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  the conversations that you are having
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  whether they started on social media
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  or they're in your church group
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  or they're you know
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  at the gym wherever they are at
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  this is one of the biggest things
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  in real estate
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  as we try and get all these likes and engagement
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  we need to create more content
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  and when we do have the opportunity
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  we're so focused on all of that
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  and we're distracted that
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  we're not actually focusing on what we need to focus on
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  which is absolutely to you know
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  serve the people that have come into our circle
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  that need serving
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  the people that are raising their hand
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  so just keep in mind that more followers
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  more likes do not lead to more success
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  I remember my very first YouTube lead came in
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  the video that she referenced when she called me
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  had 17 views
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  I sold a 1.1 million dollar home due to that
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  one of those 17 views so
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  it does not take a ton of followers and engagement
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  in order to get to the leads that we are all kind of
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  focusing on the truth is
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  if you're providing value
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  the right people will find you
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  and those conversations will be had
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  and so
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  don't get discouraged and seeing all these people with
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  you know
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  some people have bought likes and some people buy views
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  and some people do all these things
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  so don't compare yourself to other people
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  if you are dialing it in and you're providing value
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  at the very least you're perfecting your craft
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  but do not give up this social media brand and this
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  you know
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  digital brand is absolutely massive to your success
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  as you go further and further on in the career
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  so what we need to do is truly find our tribe
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  and what that needs to be is if you've had transactions
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  step back and say okay
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  what were my most you know
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  memorable favorite transactions
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  because this is something that often times we overlook
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  right these are the easy transactions
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  these are the transactions that there's not a
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  you know headache involved
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  there's not a bunch of drama
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  so we need to make sure that we're focusing on them
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  how were those relationships cultivated
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  what did they see as the most valuable piece of
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  your interaction right
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  if you need to call him and ask
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  definitely do that and get a testimonial
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  people are searching the internet
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  and searching your social media for testimonials
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  right they don't wanna
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  you know have all of the
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  you know information
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  they don't care if you're dancing
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  and pointing at the steps of the inspection process
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  or anything like that they want real value right
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  and so if they're looking and they're like okay
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  well this person's obviously realtor in Denver
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  I went to the you know
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  five things five best restaurants in Denver to eat at
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  whatever and then all the sudden the next real was this
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  and it's a testimony of a client oh
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  that clients just like me
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  right because remember
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  we wanna get those clients that were
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  we served with these that we had the connection with
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  that they felt that our service was valuable right
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  that's medium where they are
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  because I'll tell you right now
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  the 20 year olds out there
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  think a whole lot differently of what value is
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  than the 55 year olds right
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  and so you have to understand that okay
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  let's start with that right
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  if you're a new agent what's that look like right
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  what what is that population that you wanna serve
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  some people love working with the older populations
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  with the downsizing and
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  and although
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  some people love the first time homebuyers
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  some people wherever you gravitate to
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  and where you're value can be best served
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  that's where we're gonna try and think okay
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  what content can I create
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  to expand those relationships
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  to expand my educational value to them
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  as we build this right
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  because I know about you but I'm not a super um
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  haha hi entertainer right
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  I'm not dancing
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  a lot of my content that I provide to my clients
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  and for my real estate transactions
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  this is for real estate agents right
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  I wanna help coach real estate agents and do all that
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  so it's different
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  a lot of my content for my production business
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  is very market based
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  it's very educational based it's very strategic right
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  these are the strategies that we need to use
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  this is why you should be considering buying
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  and this is who should be considering buying right now
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  based in the market some people are like
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  that's amazing some people are like
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  this is the most boring thing
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  and I'd rather watch 40 five hundred
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  you know property tours
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  that's just not what we do right
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  and so you have to kind of think about that
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  and eventually if you continue to serve those clients
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  you continue to put content out for that ideal Avatar
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  we will absolutely crush if you comment below Avatar
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  I will send you my GPT to help you create your Avatar
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  if you want it quicker go over to my IG at the
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  re agent playbook and DM me the word Avatar
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  and you will get it immediately
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  so those are things that we can do right
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  we talk about that okay
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  so now how do we serve them
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  the biggest thing I can tell you is
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  get them off of digital as soon as possible
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  if they DM you if they call you let's get in person
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  they already have built that trust
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  hopefully if you're doing video um with you
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  they know you what you look like
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  they know what you sound like
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  they know you know what credentials you have
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  they know where your brain is on the market
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  and all the things and so go meet them right
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  and I I hate to tell you this
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  I was in a room yesterday with a bunch of
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  top producing agents
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  and they said you know
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  if you had somebody who was
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  wanted to buy a 650,000 dollar house
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  and was approved for a 600,000 dollar house
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  would you put them put them in the car
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  the answer is yes I mean
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  that's what we say put them in the car
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  we don't do that as much anymore
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  but would you take them out to show houses
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  yes I would spend time with them
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  and try and demonstrate my value
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  and hopefully bring education to them right
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  because I don't know
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  if they have an uncle that has 50 k
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  I can spend two or 3 hours with them
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  to build that rapport I don't know who their uncle is
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  if they could refer to me
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  so I just wanna have as many conversations
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  and I can take something from each
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  and every interaction I have with my clients
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  so that's kind of how how it has to happen right
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  so continue to build that content
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  how do you find your tribe
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  you look back at your previous and and go from there
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  now how do you serve them right
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  how do you show up if you get them off and
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  off of the internet and off digital
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  and now they're in person
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  you show up as a you know
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  however you show up right
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  however you show up on video
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  to the camera is exactly how you show up in person
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  so then you you know
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  continue to stack that value
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  continue to build that relationship
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  bring as much value
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  as much education as you possibly can
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  and then you're ready to go right
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  because every situation is different uh
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  you need to be a listener not a teller right
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  we can't listen while we're talking on social media
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  so that's why I do a lot of my telling but when I get
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  you know
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  people in front of me or on the phone or whatever
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  off of social media internet
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  then I'm able to have conversations with them
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  I'm able to have them tell me exactly what they need
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  then I can build my entire strategy based on okay
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  how are we gonna
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  get these people across the finish line
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  these people need XYZ this is how I'm gonna interact
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  this is how they wanna interact with
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  with me
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  because this is how they started to interact with me
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  and so on
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  so you kind of build that and you create this
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  you know kind of white glove service
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  because these people are right in front of you
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  and the truth is if you get five to 10 of those people
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  every single year however you get them right
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  it doesn't have to be social media
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  your business will grow exponentially
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  because you're gonna make a custom experience for them
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  they're going to refer you
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  their clients are gonna give you testimonials
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  so that
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  people like them will identify with the testimonial
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  they'll see it on the social media
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  and eventually you will have an entire tribe
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  of people that you want to serve
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  but it does not happen if you're not consistent right
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  so stay consistent
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  turn off the views and all that stuff
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  if that's what you care about
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  and just keep going
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  and you will build a business of your dreams
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  so I hope that helps please like comment subscribe
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  go get a win today and we'll see you on the next one
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  bye bye