Latest / Build With Becky: Smart Strategies To Grow Your Community-Driven Business / How I'd Prep in October for the Biggest Membership Growth Month of the Year

Transcript

How I'd Prep in October for the Biggest Membership Growth Month of the Year · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  It is the beginning of October, which is crazy, which means it's time to start thinking about the best month of membership growth every year, which is actually January.
• 0:09
  And I know that that's a few months off, but I want you to start thinking about it now.
• 0:13
  And I want to seed a few things in your mind for what you should be doing so that you can really take advantage of the month that grows the most every single year.
• 0:25
  So every time I look at membership growth charts, like I've seen a lot of trends across a lot of different communities, January usually has a really big bump, especially if your community is health and wellness focused fitness, personal
• 0:38
  development, business growth, anything where people are like committing to their goals at just a really high level because they're setting new intentions for the year, they're getting back into the swing of things, the holidays are over and they're
• 0:53
  excited to like join a thing that's going to help them accomplish their new goal.
• 0:57
  So if you really want to take advantage of this moment in time, you have to do some planning for that.
• 1:02
  So what I want to do in this episode is kind of talk you through exactly how we think about this and what you should be doing now so that your January can be a really awesome growth month for
• 1:13
  you.
• 1:13
  So the first thing I want you to do, and this won't be a surprise to any of you that have been listening to the show for a while, but I want you to do some member research, okay?
• 1:21
  So talk to your members, run a survey.
• 1:23
  If you haven't in a while, do some one on one outreach, some one on one dms, talk to them, find out what's going on in their world, what they're committing to, what they're focused on in, you know, in
• 1:32
  2027.
• 1:34
  Ask them like, what do you have going on next year?
• 1:36
  What are you excited about?
• 1:37
  If you're thinking about doing any in person events or you already do, start to plot those out too and then like get some ideas from members about what they would be excited about joining.
• 1:47
  Like do they want to do a retreat, do they want to go abroad, do they want to, you know, be in the US like whatever, like ask questions, start to think about some of your exciting programming that you
• 1:56
  can be doing.
• 1:57
  And so you really want to co create whatever you're sharing in January with your members now.
• 2:03
  So that's why we're going to start with talking to members, looking at your data, understanding what they're, what they're doing, what they care about, what they're excited about next year.
• 2:11
  And then I want you to use that data to plan an activation.
• 2:16
  So I like to think of an activation as something we do quarterly, especially to re engage members that have kind of fallen off, but also as a really awesome launch moment.
• 2:25
  And this goes back to use your programming, use your programming calendar, use the things that you have planned as your marketing strategy.
• 2:33
  So if you're running a challenge inside your community, for example, you can open that up to the public, say like hey, we're running a challenge inside the membership.
• 2:40
  Great time to join, great way to get people in the door.
• 2:44
  So not only is it January and you're taking advantage of High Commitment Month, you're, you're also taking advantage of the fact that you're like running this really exciting activation in the community and you're creating urgency to join that
• 2:58
  month.
• 2:58
  So plan some sort of activation based on what you hear from your members, what you think would really help them be successful when it comes to what their January goals are going to look like.
• 3:09
  So you could do a 7, 14, 21, 30 day challenge, something like that.
• 3:14
  You could run a bootcamp if you're thinking about teaching, maybe a program you run inside your community already, but you want to teach it live.
• 3:21
  And maybe they're going through the coursework that you already have available, but you're doing some like live calls, live elements, like don't be afraid to reuse things that you already have and think about what is the thing that
• 3:33
  they are going to get the most out of in Q1, like in the beginning of the year at Boss Babe when one of our like most, highest, highest growth months was January, it was because we did this like
• 3:46
  vision boarding exercises, very like goal oriented focus for the year.
• 3:51
  Our members loved working on goals.
• 3:52
  We had a monthly goal setting call that was really successful and so we really took advantage of that by leaning into some of like the popular manifestation work that we had done in the community.
• 4:02
  So you know, anything sort of like goal oriented, especially if that makes sense for your people, can be really great.
• 4:08
  Anything to like help them jump start and build momentum in their goals that you going to help them accomplish.
• 4:16
  I would recommend planning your kickoff for whatever this activation is going to be a couple weeks into January.
• 4:22
  You know, give yourself some time to really promote it in January, get people in or kick it off at the end of January.
• 4:27
  You don't have to be like okay, January 1st we're doing this, you know, you really want to like use January as a sales month and then plan for that activation when we use some like really exciting key points
• 4:37
  on the calendar to bring people in, they're more likely to join.
• 4:41
  So this is why I say plan an activation and plan, if you're doing an in person event, have that date ready so that you can share that.
• 4:48
  So anybody that joins, you're going to get access to this retreat, you're going to get access to this challenge or bootcamp that we're running.
• 4:55
  You're really starting to add in some urgency, some excitement and it makes people want to get in the door in whatever like Q1 special you're doing.
• 5:03
  So it's October.
• 5:04
  If you're planning this now, you're doing your research, you're planning for your activation, you have time to make adjustments to your strategy, to your structure, to your content.
• 5:13
  Really thinking about this January moment as like a relaunch moment of your community.
• 5:18
  Not that you have to do a full blown huge launch, but that you are ready to upgrade the experience.
• 5:24
  You're going into 2027 with a new and improved membership experience and it's a great opportunity to like take this time to get feedback, make improvements, plan for next year and then use those programming moments as your sort of
• 5:38
  marketing strategy heading into 2027.
• 5:41
  If you've been thinking of a migration, now is a great time because you'll be ready to go by January.
• 5:47
  And we love to treat migrations like a relaunch growth moment.
• 5:51
  They are absolutely so much more than a tech project because you can really take advantage of just repurposing and rebuilding and redesigning your entire member journey and member experience that then when you're, when your members migrate, they're all
• 6:08
  going to go through that together and it creates this like really awesome momentum and huge opportunity for growth.
• 6:13
  Okay, so if I've got you totally fired up and you're thinking about I am ready to make January like a huge growth moment in the membership, I'm going to get a ton of people in, we're going to make
• 6:24
  it this big activation, we're really going to take advantage of that New year, new me energy based on what kind of people I'm serving.
• 6:32
  But you want to do this right, you want to do the research, you want to plan the right programming, you want to make adjustments to your structure, maybe you want to consider a migration.
• 6:40
  If any of this speaks to you and you want help with your strategy for this, literally just we start with a strategy for every single client.
• 6:46
  So if you just want help with your strategy, great moment in time to book that with us.
• 6:50
  If you haven't done one yet.
• 6:52
  So there is a link in the show Notes to book a discovery call with my team.
• 6:56
  We'll talk through exactly what our strategy process looks like.
• 6:59
  If you're interested in a builder, a migration or an upgrade, we'll talk you through pricing, share like how our process works and we would love to chat with you.
• 7:08
  So book a call link is in the show notes and I know it feels far off.
• 7:12
  I know we're just at the beginning of October and I'm talking about January, but we really need to start planning now.
• 7:17
  Especially if you plan on enjoying the holidays, which I want you to enjoy.
• 7:22
  So let's plan for that big Q1 exciting membership growth and book that call soon.
• 7:28
  Get started on your 90 day Runway and until next time, keep building.