How I'd Prep in October for the Biggest Membership Growth Month of the Year

Build With Becky: Smart Strategies To Grow Your Community-Driven Business · Oct 1, 2026 · 7m · transcript

January is the single biggest growth month of the year for most memberships, and the founders who win it are the ones planning right now, in October. In this episode I walk you through exactly how my team preps for a January growth surge: the member research that shapes your Q1 programming, how to turn a challenge or bootcamp into a public activation that creates real urgency to join, and why I treat January like a relaunch moment for your entire community. I also get into why a migration can be one of your best growth plays heading into the new year, and how leaning into goal-setting energy…