Latest / Mini Scroll / Virality is Dead: How Doomscrolling Killed Viral Content

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Virality is Dead: How Doomscrolling Killed Viral Content · Mini Scroll

• 0:00
  Last week we celebrated a huge milestone, the launch of the
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  Centennial World Podcast Network, and we couldn't have
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  And as always, drink responsibly.
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  Whether social media is your job, you post casually or simply
• 0:45
  lurk on various platforms, we all interact with quote UN quote
• 0:49
  viral content. For those of us who work in the
• 0:52
  industry, we chase virality. And for those of us who consume
• 0:55
  content online, we often stumble across content that we deem as
• 0:59
  viral. But in 2025, is virality even
• 1:03
  real anymore? What one of us deems as viral,
• 1:05
  another person may have never seen online.
• 1:08
  It's safe to say that over the past decade, the digital
• 1:11
  landscape has experienced a seismic shift.
• 1:14
  It's no longer good enough for creators and other social media
• 1:17
  professionals to have steady audience and social growth.
• 1:20
  Brands, creators and publishers, for instance, are now expected
• 1:24
  to manufacture viral moments consistently.
• 1:27
  And that's because virality is largely seen as the path to
• 1:30
  success for brand accounts online, it's often considered
• 1:34
  the answer to brand awareness, the answer to social growth, the
• 1:38
  answer to all PR and marketing, the answer to generating sales.
• 1:42
  And for creators, it's similar. Virality kicks off a career, but
• 1:46
  can also sustain it. Going viral introduces creators
• 1:50
  to new audiences, allowing them to grow their following
• 1:53
  consistently. In an era where growth and
• 1:56
  engagement are paramount for sustainability, it's no surprise
• 2:00
  virality has become the pursuit. We have seen how much success
• 2:04
  can come off the back of a truly viral piece of content.
• 2:08
  Take Brittany Broski, for example.
• 2:10
  She managed to parlay her viral kombucha taste test moment into
• 2:13
  a fully fledged influencer career.
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  Over the past five years or so, she has launched a podcast, an
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  interview show, appeared on red carpets, and even dipped her toe
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  into music. That said, Brittany Broski,
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  along with many others, have managed to use virality as a
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  stepping stone to influence certain.
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  But while virality may have been one of the answers to our
• 2:35
  problems at some point, times have changed, and they've
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  changed fast. This is an exploration into the
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  myth of virality, how and why online culture has evolved so
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  much over the past decade, bringing us to a place in 2025
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  where quote UN quote virality is a pursuit not worth the chase
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  from Centennial World. I'm Lauren Meisner and this is
• 2:59
  Infinite Scroll, a podcast about Internet culture, the creator
• 3:02
  economy and how social media is shaping Gen.
• 3:05
  Z. Welcome back to Infinite Scroll,
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  everyone. OK, so I have been doing these
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  keynote speeches on like the quote UN quote myth of virality
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  across Sydney and Melbourne and we decided to build this out
• 3:16
  into a full-fledged episode for you guys.
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  So that is where this is pulled from.
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  Obviously, we've built it out into a more like consumer
• 3:23
  focused episode or like content as opposed to like industry
• 3:27
  focused. But yes, this is like a little
• 3:29
  taste of what you get from me when we do consulting,
• 3:31
  presentations, public speaking. So before I get into it, as
• 3:35
  always, Please remember to rate, review and subscribe.
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  Please sign up to our newsletter, also called Infinite
• 3:40
  scroll. On Fridays.
• 3:41
  We round up the five biggest thing pieces on the Internet
• 3:44
  from that week. And we are still trying to get
• 3:46
  to 1000 Spotify reviews. So please star rate US on
• 3:48
  Spotify. To put it frankly, the concept
• 3:54
  of virality doesn't really exist anymore, at least not in the way
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  that it used to. Over the past several years,
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  Internet historians and tech journalists have been
• 4:04
  documenting the impact of viral content and how the concept of
• 4:07
  virality itself is changing. Many have come to the conclusion
• 4:11
  that the concept of virality has been watered down significantly.
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  What we have seen is that virality now in 2025, will
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  rarely produce a monolithic cut through that we hope for.
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  It's difficult to measure. It's unpredictable and fleeting.
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  And it has become even more challenging to control the
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  narrative and outcomes around viral content.
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  As Taylor Lorenz writes for The Washington Post quote, the
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  volume of content being churned out every day has skyrocketed.
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  The life cycle of each piece of media has grown shorter, and
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  social media platforms continue to inflate public metrics,
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  devaluing previously impressive online stats.
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  All of these factors have rendered the term viral nearly
• 4:51
  meaningless, say experts, and have led to a condition we call
• 4:55
  viralflation. The phenomenon of viralflation
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  has made it difficult for brands, creators, and users
• 5:01
  alike to tell what is actually viral.
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  Aside from the factors that Lorenz mentioned, another key
• 5:07
  aspect behind viralflation is how fragmented the digital
• 5:10
  landscape has become, and this is largely because of the death
• 5:14
  of monoculture. Of course, we have discussed
• 5:16
  monoculture and its decline before on this podcast, but as a
• 5:20
  brief refresher, the term monoculture essentially refers
• 5:23
  to the monolithic version of pop culture that was dictated by
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  charts, award shows, and publications.
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  It was how the world experienced pop culture for decades.
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  During this time, sharing of online content once there
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  eventually was online content was largely manual and there was
• 5:40
  a bigger discrepancy between viral content and everything
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  else. Thinking back to the 2000s and
• 5:46
  early 20 tens before algorithms really took over, there were
• 5:50
  multiple viral moments that pretty much everyone one would
• 5:53
  know. Think specific moments like
• 5:55
  Friday by Rebecca Black, the Grumpy Cat meme, or videos like
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  David After Dentist and Charlie Bit My Finger.
• 6:02
  Millennials even had phenomena like Salad Fingers, an animated
• 6:06
  web series centering around a character with the same name who
• 6:09
  was a slender green creature who frequently talked about his love
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  of rusty spoons. This series debuted on new
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  grounds and entertainment platform that hosted user
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  generated content spanning categories including games,
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  movies, audio, and art. Salad Fingers was released on
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  YouTube one year later in 2005. Salad Fingers was definitely
• 6:29
  niche at first, originating in a specific corner of the Internet,
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  as Tom Waite put it for days. Quote.
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  For many, the animated series served as an introduction to the
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  weird side of the Internet, where films that wouldn't fly on
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  mainstream channels were allowed to flourish via sites such as
• 6:45
  New Grounds and YouTube. But Even so, it managed to
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  breakthrough the mass amounts of users.
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  Alex Hearn for The Guardian in 2000 15 even described the
• 6:54
  series as quote, one of the first Flash animations that went
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  fully viral, inhabiting normal pop culture as well as the weird
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  Internet one. This was largely unprecedented
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  for digital culture and especially for content that was
• 7:06
  considered quote UN quote weird. And even though online culture
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  has become increasingly intertwined with the mainstream,
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  some of the most popular weird content today would not be
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  elevated in the same way, largely because of the sheer
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  amount of weird content that is out there.
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  Having said that, there definitely are still viral
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  moments and universal reference points online.
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  Skippity Toilet is one such example.
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  But these moments are becoming few and far between, and happen
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  less frequently than you might think.
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  And that's because our experiences online have become
• 7:38
  increasingly siloed. A fragmented intranet means that
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  everyone's essentially on their own side of the intranet,
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  whether that be book talk, water talk, food talk, or even more
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  niche communities like Dong Wan Jinlong's industrial grade
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  Glycine. IF you know, you know.
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  As academics Jessica Maddox and Fiona Gill explain Quote.
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  Sides of. TikTok is a platform vernacular
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  created and adopted by users to describe their experiences
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  engaging with algorithmically curated similar types of content
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  as well as the subsequent collectives forming around them.
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  This really took off in 2020. If you cast your mind back to
• 8:14
  the early days of COVID-19, when many new users join the
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  platform, there was a significant divide between what
• 8:21
  people defined as straight and Alt TikTok.
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  Straight TikTok was considered to be the home of TikTok dances
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  and arguably cringy lip syncs. For a long time, creator
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  collectives like the Hype House and the Sway House were
• 8:35
  considered the faces of this side of TikTok.
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  By contrast, Alt TikTok, which was short for Alternative
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  TikTok, typically included videos referencing specific
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  memes and audios. When this divide was at its
• 8:47
  peak, sound circulated that encouraged users to check which
• 8:50
  side of the Internet they were on by seeing if they recognized
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  various audios. This was often about trolling
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  straight TikTok users and gatekeeping the content coming
• 9:00
  out of Alt TikTok. Of course, there was and is far
• 9:04
  more to straight and Alt TikTok, but what this divide shows us is
• 9:07
  just how personalized and passive online content
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  consumption has become. As Crystal Andrews writes for Z
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  Feed Quote, digital platforms have made entertainment and
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  culture very personalized, driven by algorithms that know
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  you better than you know yourself.
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  Social media has become entertainment where you can
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  watch the daily insurance and outs of a girl on the other side
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  of the world, like a tiny reality TV show that only you
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  and 4000 others know about. With algorithm driven platforms,
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  we no longer have to open browsers and type in the names
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  of blogs, websites or publishers anymore to read their latest
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  content. We don't even open social media
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  and go to our following or subscription tabs.
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  Content is virtually presented to us on a silver platter.
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  It doesn't have to be viral. It doesn't even have to be
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  popular, it just has to fit our algorithmic profile.
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  And Gen. Z and Gen.
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  Alpha love this. Well, they may not love it, but
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  they also don't know anything different.
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  New research by Deloitte in the US found that 60% of Gen.
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  Z respondents prefer user generated content because this
• 10:10
  content is served to them by recommendation pages and
• 10:13
  algorithms. In other words, they don't have
• 10:15
  to spend time searching for the content themselves, and they
• 10:18
  clearly don't want to. Ultimately, this reliance on
• 10:21
  algorithmic recommendations has resulted in a more divided
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  intranet with a less opportunity for content to have that
• 10:27
  monolithic cut through. It has also made it extremely
• 10:30
  difficult to measure virality. This I'm sure comes as no
• 10:33
  surprise. We've all had conversations with
• 10:35
  friends where we reference something quote UN quote viral
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  and they have no idea what we're talking about.
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  And that leads us to another reason why virality is difficult
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  to measure, because it's become a catch all term to mean
• 10:47
  something that everyone's talking about, but only everyone
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  who's on my corner of the Internet.
• 10:54
  Now, this isn't necessarily a bad thing.
• 10:56
  The emergence of different corners of the Internet and the
• 10:59
  democratization of virality within these spaces have
• 11:02
  undoubtedly allowed for a more diverse creator landscape.
• 11:05
  But there is a downside, as Taylor Lorenz continues for the
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  Washington Post quote, because we no longer have any shared
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  sense of virality, it makes it easier for people who don't
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  understand the mechanics of the Internet to fall for fake viral
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  trends. As a result, various brands have
• 11:22
  attempted to manufacture viral buzz over products which were
• 11:26
  not actually viral. The best example of this is the
• 11:30
  Athenas Feta soup saga. We have discussed this before on
• 11:33
  the podcast, but for those who don't remember, in November
• 11:36
  2023, some major food influencers started posting
• 11:39
  about an allegedly viral feta and butternut squash soup.
• 11:43
  Emily Mariko was one such creator.
• 11:46
  This caught the attention of social media consultant Rachel
• 11:49
  Carton. When Carton looked into this
• 11:50
  quote UN quote viral recipe, she found that at the time, there
• 11:54
  were only 19 posts on Instagram and 14 posts on TikTok.
• 11:58
  Clearly not viral, Carton ultimately came to the
• 12:01
  conclusion that Athena Speta had commissioned influencers to make
• 12:06
  the soup seem like a thing, when really it wasn't.
• 12:09
  After some digging, Carton claimed that the first post
• 12:12
  about the feta and butternut squash soup was a real by at
• 12:15
  Grilled Cheese's Social, an influencer named Mackenzie
• 12:18
  Smith. With over 700,000 Instagram
• 12:21
  followers, this post was also in partnership with Athenos Feta.
• 12:25
  Carton suggested that the brand chose Smith for authenticity,
• 12:28
  pointing to her previous success in popularizing the tomato feta
• 12:31
  pasta in 2021. So when you have creators
• 12:34
  telling their millions of followers that something with 14
• 12:38
  posts is viral, you can see how hard it's become to measure
• 12:42
  quote UN quote virality. Just because people are calling
• 12:45
  something viral doesn't mean it actually is.
• 12:48
  It could be popular on their corner of the Internet, or it
• 12:51
  could be a completely manufactured moment like the
• 12:54
  Athena feta saga. In some ways, social media
• 12:58
  platforms have even given these manufactured viral moments a
• 13:01
  stamp of approval. In recent years, we have seen
• 13:04
  the rise of vanity metrics within online content.
• 13:08
  Vanity metrics are typically considered impressive data
• 13:10
  points, but often don't convert into a real return on
• 13:13
  investment. In this context, it may mean
• 13:16
  that a brand has a video that goes viral but fails to convert
• 13:19
  into sales, brand awareness, or loyalty.
• 13:22
  Platforms feed into this by inflating views and engagement.
• 13:26
  Many social media professionals believe that this is
• 13:28
  particularly true of TikTok. While it's fair to assume that
• 13:32
  some brands boost their content on social media platforms to
• 13:35
  meet specific targets, that doesn't mean that social media
• 13:38
  users don't notice and that their content is actually viral.
• 13:42
  For years, there has been discussion on Reddit about
• 13:44
  whether TikTok specifically inflates views.
• 13:47
  For example, 1 user took to the R slash TikTok gossip subreddit
• 13:51
  in 2022 saying quote. It seems like TikTok is
• 13:54
  inflating its views slash likes slash follower numbers.
• 13:58
  Soon Reddit users started speculating in the comments
• 14:01
  about why it benefits the platform and creators and what
• 14:04
  tipped them off. As one user wrote, quote comment
• 14:06
  counts are inflated almost every single video.
• 14:09
  Next time you're on TikTok and you scroll to a new video, take
• 14:12
  note of the number of comments before loading them.
• 14:14
  Then open the comments and the number of comments almost always
• 14:18
  goes significantly down. Could be the result of comments
• 14:21
  getting filtered or sent, but I don't know.
• 14:24
  The user continues by pointing to bots as potentially one of
• 14:27
  the reasons why these views and engagement are inflated on
• 14:30
  TikTok. Of course, this topic frequently
• 14:33
  comes up online with the discourse around the dead
• 14:36
  Internet theory, a belief that most content online is generated
• 14:40
  by AI bots instead of human beings.
• 14:43
  The Reddit user continues. Quote.
• 14:45
  I'm unsure if the problem with bots on TikTok comes from the
• 14:48
  company themselves or from creators who buy view slash
• 14:51
  comments. I'd have to think it's likely
• 14:53
  both. TikTok is surely allowing it.
• 14:55
  It's so clear that a huge amount of bots are on the app liking
• 14:59
  random comments and videos to make people think their content
• 15:02
  is being seen. With Tik Tok's algorithm and
• 15:05
  analytics being relatively secretive and also confusing to
• 15:09
  the average social media user, many people have gone on to
• 15:12
  believe that various TikTok first creators virality is
• 15:15
  manufactured by the app. Over the years, Bella Porch has
• 15:19
  repeatedly faced such allegations.
• 15:22
  For those unfamiliar with Bella Porch, she found viral fame in
• 15:25
  mid 2020 for her quirky rendition of Millie BS M to the
• 15:29
  B. This video became the most liked
• 15:31
  video on TikTok within a matter of weeks and still holds that
• 15:35
  title. Although the video of Leah
• 15:36
  Halton lip syncing in her car is a contender to take that spot.
• 15:40
  Known for her childlike facial expressions while lip syncing,
• 15:44
  Bella seemingly captivated millions who just couldn't look
• 15:47
  away. She has since gone on to launch
• 15:49
  a music career. Though Bella has been
• 15:50
  objectively successful, users first question the legitimacy of
• 15:54
  her virality. For instance, 1 TikTok user took
• 15:57
  to the platform last year writing quote.
• 15:59
  Tell me why Bella Porch gets millions of views but nobody
• 16:02
  talks about her? Her comment sections are 99%
• 16:05
  bots. Is she even real or is it just a
• 16:08
  corporation pumping money out of her?
• 16:10
  We are likely never going to know the mechanics of Bella
• 16:13
  Porch's fame. But we do know, as I alluded to
• 16:16
  earlier, that platforms inflate views.
• 16:18
  Many experts have argued that a view barely counts as a view
• 16:22
  these days, and what I mean by that is that if you may be
• 16:25
  counted even if a user barely engages with the video.
• 16:28
  In a recent edition of User Mag, Taylor Lorenz explains that it
• 16:32
  was Facebook that lowered the threshold for what could be
• 16:35
  considered a view. As she explains quote.
• 16:38
  According to a lawsuit filed against Facebook in California
• 16:41
  federal court in 2016, viewership metrics on some
• 16:44
  videos had been artificially increased by up to 900%.
• 16:49
  In 2019, Facebook settled the claim for 40, $1,000,000.
• 16:54
  She continues by noting that TikTok took this to an entirely
• 16:57
  new level, where quote A view on TikTok is simply an impression,
• 17:01
  meaning the video was served to a user for at least a fraction
• 17:04
  of a second on screen. According to the company, TikTok
• 17:07
  also counts each loop of a video as a view, allowing videos to
• 17:11
  rake in massive view counts. Lorenz characterizes the current
• 17:15
  digital landscape as an arms race over which platform can
• 17:19
  inflate views the most, and she is probably right.
• 17:22
  YouTube has recently announced that it is changing how YouTube
• 17:25
  Shorts views are counted. Historically, views on YouTube
• 17:28
  Shorts were counted after a video was watched for a number
• 17:31
  of seconds, but now Shorts views will also include the number of
• 17:35
  times a video automatically plays or replays.
• 17:38
  This, in turn, will increase the number of views dramatically.
• 17:41
  Quote With this update, YouTube Shorts will now align its
• 17:44
  metrics with those of TikTok and Instagram Reels, both of which
• 17:48
  track the number of times your video starts or replays.
• 17:51
  YouTube notes that creators will now be able to better understand
• 17:54
  how their short form videos are performing across multiple
• 17:57
  platforms. Aisha Malik writes for Fast
• 17:59
  Company. While updates like this might
• 18:01
  incentivize creators to post on the platform and almost provide
• 18:05
  a sense of legitimacy to content, it is a move that also
• 18:09
  completely dilutes what it means to go viral.
• 18:12
  Another example of a manufactured viral moment, while
• 18:15
  not as egregious as the feta soup saga, was when the term
• 18:18
  chewy gained popularity online. The term entered the popular
• 18:22
  vernacular in 20/21. It was allegedly coined by 23
• 18:26
  year old software developer Gabby Rassen in 2013, but
• 18:30
  started going viral in a TikTok posted by Hallie Kane on March
• 18:34
  30th, 2021. In her TikTok, Hallie nominates
• 18:37
  choogie as the word to describe quote the type of person who
• 18:41
  gets married at 20 or has quote millennial girl boss energy.
• 18:45
  Know Your Meme at the time described choogie as the quote
• 18:49
  intersection of millennial, girl boss and out of style cringe.
• 18:53
  The New York Times pointed out that it is different from basic,
• 18:56
  which alludes to conformism or people who are generic in their
• 18:59
  tastes. They suggested that choogie is
• 19:01
  not necessarily a negative descriptor, but just refers
• 19:04
  broadly to someone who tries too hard or is out of date.
• 19:07
  Soon, the conversation online became about what is and what
• 19:11
  isn't choogie, with the likes of Harry Potter, Live Laugh, Love
• 19:14
  Signs, and Disney Adults falling into the former.
• 19:17
  What was strange about this conversation was that it was
• 19:20
  predominantly millennials engaging in it and using the
• 19:23
  word. Ironically, many of them
• 19:25
  believed that choogie was a term Gen.
• 19:27
  Z was using to describe them, where they seemingly were trying
• 19:30
  to stay up to date with the latest slang.
• 19:32
  But when you ask Gen. Z what choogie was and whether
• 19:35
  they used the word, most would have been unfamiliar with it.
• 19:38
  Now the point here is not to hate on millennials.
• 19:41
  I'm a millennial myself. Or issue an opinion on what is
• 19:44
  or isn't Choogie. But instead it's just show
• 19:47
  another instance of supposed virality among Gen.
• 19:50
  Z when this actually wasn't the case at all.
• 19:52
  While Chewie had a moment of popularity online and some may
• 19:56
  even say virality, the context was entirely lost on many social
• 20:00
  media users. In turn, no one understood who
• 20:03
  was using the term, let alone why.
• 20:05
  And that brings us to my next point.
• 20:07
  The struggle to measure virality is heightened by the fact that
• 20:11
  these moments have become completely unpredictable and
• 20:14
  fleeting. Despite what social media gurus
• 20:16
  and experts may tell us, there is no surefire way to go viral.
• 20:20
  There are definitely things you can do that may.
• 20:22
  Help your chances, but virality is so unpredictable on such a
• 20:26
  big and fragmented Internet. With that, the speed at which
• 20:30
  the trend cycle now moves is unlike anything we've seen
• 20:33
  before. If you don't catch a viral trend
• 20:35
  within the first 48 hours, we've moved on.
• 20:38
  Because of this, there's not a lot of recognition that comes
• 20:41
  with virality now, as we can all tell by the Athena Sveta saga.
• 20:45
  This in turn, has made it difficult to trace the origins
• 20:48
  of a viral piece of content. Our passive consumption habits
• 20:51
  mean we scroll without a lot of thought as to the brand or
• 20:54
  creator behind posting this content.
• 20:57
  And even when we do obtain that recognition, it's fleeting again
• 21:01
  because of the pace of the trend cycle.
• 21:03
  By this point, I think we've established that the Internet is
• 21:06
  extremely fragmented, but this is where I should make a quick
• 21:09
  caveat. There can be specific viral
• 21:11
  moments that cross niches online, but with the downfall of
• 21:15
  monoculture, there will probably never be one viral moment that
• 21:19
  the whole Internet will consider viral again.
• 21:23
  And while you may hope to be one of the few brands that can
• 21:26
  cultivate one of these moments, it does come with risk.
• 21:29
  Anytime we post anything online, we essentially lose control of
• 21:33
  the narrative around that piece of content, especially if it
• 21:36
  goes viral. We can't control how other
• 21:39
  people will interpret it or misinterpret it, as the Internet
• 21:42
  so often does. And unlike other forms of
• 21:44
  publishing, when it comes to posting on social media, we
• 21:47
  can't control how others will repurpose this content either.
• 21:51
  Recently we've we've seen an uptick in brands sharing UGC
• 21:55
  content from within the workplace.
• 21:57
  This may be employees jumping on trends, pranking their boss, or
• 22:01
  even time stamping their tasks to share their average day on
• 22:04
  the job. While there's no denying that
• 22:06
  this may be entertaining and useful for many social media
• 22:09
  users curious about the workforce, issues arise when we
• 22:12
  consider how much of this content can be taken out of
• 22:16
  context, putting brands and their employees at risk.
• 22:19
  Now we did cover this on Mini Scroll at the time, but a case
• 22:22
  in point is the Aussie brand TBH Skin Care when they were
• 22:25
  reposted by Andrew Tate on Twitter.
• 22:28
  As a reminder, the TBH Skin Care employees made a video
• 22:31
  recreating the boots and a slicked back bun trend.
• 22:34
  In the video, they chanted phrases like Gen.
• 22:37
  Z boss and a mini itty bitty titties and a Bob new Frank
• 22:40
  Green and a sneaky link. While some users dismissed the
• 22:43
  video as a millennial corps, others joked that quote
• 22:46
  marketing degrees should be more expensive.
• 22:49
  However, the criticism took a darker turn when the video
• 22:52
  circulated on Twitter, where thousands of men began targeting
• 22:55
  the women involved. Andrew Tate, one of the most
• 22:58
  dangerous men on this side of the Internet, saw it and posted
• 23:02
  it with the caption quote If you do not escape the matrix, women
• 23:05
  like this will be your boss. Along with other misogynistic
• 23:09
  claims. TBH handled this really well.
• 23:11
  They're a small brand so they got in front of it immediately.
• 23:14
  And I know the founder said that the brand did see an increase in
• 23:18
  sales from this, but at what cost?
• 23:20
  Her face and the faces of her employees are now forever on
• 23:24
  Andrew Tate's Twitter, calling them names and exposing them to
• 23:27
  his toxic manosphere followers. That's a dangerous place to be.
• 23:32
  Now, this is an extreme case, but it's an example of how
• 23:35
  little control we actually have around our content and our
• 23:38
  narrative when something picks up traction, and how scary the
• 23:41
  consequences of that can be. Now, all of what we just covered
• 23:45
  isn't necessarily to minimize the power of going viral.
• 23:49
  As anyone who listens to this podcast knows, there are
• 23:51
  countless case studies of creators, brands and publishers
• 23:55
  who have found immense success from virality.
• 23:58
  But gone are the days when the creator of a viral piece of
• 24:00
  content found themselves on Ellen.
• 24:02
  Viral inflation in the emergence of an increasingly fragmented
• 24:06
  Internet have given us a new online ecosystem where, quote UN
• 24:10
  quote, viral content doesn't mean what it used to mean.
• 24:13
  And while that's not necessarily a bad thing, it does require a
• 24:17
  more in depth level of social media literacy to sift through
• 24:20
  the bullshit when attempting to create or analyze quote UN quote
• 24:24
  viral content. So if chasing virality isn't the
• 24:28
  key to success online anymore, what should you do instead?
• 24:31
  We charge for that. Infinite Scroll is a podcast
• 24:35
  produced, presented and Co written by me, Lauren Meisner
• 24:38
  for Centennial World. This episode was researched and
• 24:41
  Co written by Annabelle and David.
• 24:43
  Editing is by Danny Fenick for the last time.
• 24:46
  Thank you Danny for all your hard work with us this year.
• 24:49
  You really came through with the deep dives.
• 24:52
  I love you guys so, so much. Thank you for listening and I
• 24:54
  will talk to you next week. Bye.