Virality is Dead: How Doomscrolling Killed Viral Content
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In this episode, I explore why the concept of virality is dead. I look at how the death of monoculture and our increased reliance on algorithmic-based content consumption has led to a significantly more fragmented internet culture experience for users. In turn, virality no longer exists in the same way it once did.
Timestamps:
00:42 Intro
3:56 Virality is dead
4:57 Viralflation & the death of monoculture
7:35 How the internet became fragmented
10:33 Why it’s so difficult to measure…
The skinny
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