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Amazon Ads Under Fire, Shipping Hikes & TikTok Fuels Amazon Sales
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Your Q4 promotion can look profitable today and lose money before the first holiday order reaches the customer.
In this September 1, 2026 episode of Selling on Giants, Will Haire, cofounder of BellaVix, breaks down the marketplace changes putting pressure on ecommerce margins, from holiday shipping surcharges and Canadian tariffs to Amazon’s advertising auction lawsuit and TikTok’s influence on Amazon sales.
The connection is bigger than any individual update. Brands cannot manage advertising, inventory, fulfillment, and promotions separately and expect the numbers to work…
The skinny
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