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"The Taylor Swift of Travel AI" on Agentic AI, Organizational Upskilling, and Trust - Janette Roush, Brand USA
In this episode, Janette Roush, the SVP of Innovation and Chief AI Officer at Brand USA, shares how her team moved past AI hype to real, working applications across the organization. She explains what agentic AI looks like in practice, how organizations shift from individual experimentation to true organizational upskilling, and why trust and verified data are becoming mission-critical as travelers rely more on AI for planning. You’ll hear concrete examples from RFP evaluation, internal workflows, and campaign launches, along with a clear argument for why destination organizations must…
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